PwC Middle East has partnered with SOVA, a provider of scientific, digitally strong strategic talent solutions that optimise and transform the effectiveness of the recruitment process. This partnership further strengthens PwC Consulting’s assessment of talent and workplace capabilities offering and expands its tech-enabled, advanced AI solutions across the region. The strategic...
The Cannes Lions International Festival of Creativity has today launched the 2022 Festival programme with the first of its speakers announced. The programme is built around six priority areas, as identified by the global creative marketing community through the LIONS’ State of Creativity Study. Thousands of people from 100 countries...
The Public Relations and Communications Association Asia Pacific (PRCA APAC) has undertaken to manage and drive the development of the PublicAffairsAsia Gold Standard Awards and the Corporate Affairs Forum for the next two years. PRCA APAC will work with PublicAffairsAsia to deliver the flagship corporate affairs awards and annual conference...
Further strengthening its regional footprint in Saudi Arabia, Arthur D. Little (ADL), a global management consulting firm, has promoted Ryan Alnesayan to the position of Partner. The landmark promotion sees Ryan become the first Saudi national partner at the firm, with affiliation to the Global Strategy and Organization Practice. This latest...
Union Square House (USH), the awarded, multi-billion-dirham real estate brokerage in Dubai, is set to launch the first Metaverse mansions in the MENA region this year. The initiative comes at a time when Dubai’s public and private sectors are at the forefront of Web3 adoption. The adoption of Non-Fungible Tokens...
The three giants of the US Out of Home industry - Lamar, Outfront Media and Clear Channel - are presenting at the World Out of Home Organization Global Congress in Toronto scheduled to run next month from May 25-27. Lamar’s CEO Sean Reilly will share their unique culture and history,...
Cryptocurrencies, blockchains, NFTs, metaverses and DAOs … as many terms as practices that generate a gigantic media hubbub and are the target of all fantasies. However, it is hard not to notice that the digital landscape is undergoing a profound transformation, which is often difficult to grasp. To better understand...
Christofle, the Parisian Silversmith Maison since 1830, enters the metaverse with its first NFT collection “925 Genesis MOOD”, planned to drop on May 7th, 2022, referring to a fantastic imaginary city, named: Christofle Aurifaber Citatis in Latin, or The City of Christofle Silversmithing. Acquired by Chalhoub Group in 2017, Christofle...
Empyre Communications, a Dubai-based Public Relations and Communications agency, which oversees a large portfolio of F&B, hospitality, lifestyle, luxury, and tech clientele, has been appointed by OY Hospitality to manage the brand’s Public Relations in the UAE. OY Hospitality Group is a Dubai-based hospitality group established in 2021, with the...
Stagwell, the challenger network built to transform marketing, today announced the acquisition of Brand New Galaxy (BNG), a provider of scaled commerce and marketplace solutions for 150+ global brands and 500+ e-retailers worldwide. With 600 experts across Europe, MENA, and the United States, BNG adds deep, digital-first specialization in connected commerce solutions,...
TBWA\RAAD announces the official launch of NEXT, the Middle East’s first creative-led innovation consultancy designed to shape the future of brand experiences today. Powered by TBWA—'The Disruption Company'—which has been named to Fast Company’s list of most innovative companies in the world for the fourth consecutive year in 2022, NEXT connects...
OMNES Influencers, a joint venture between OMNES Media and Shams Media Services LLC (A Sharjah Media City subsidiary), is opening the door for strategic partnerships to represent its business in regional and global markets. The aim is to enhance the platform’s presence in these markets, increase the number of content...
Independent Amsterdam-based creative agency Cloudfactory has joined international independent agency network by The Network, which was founded by Per Pedersen, former Global Creative Chairman, Grey Group. Founded in 2012, Cloudfactory, which specialises in Brand Strategy, Brand Communications and Brand Design, has been co-creating global and European campaigns for clients like Booking.com, Heineken,...
On Tuesday April 19, Netflix announced it lost 200,000 global subscribers in the first three months of the year. While that drop was less than 0.1 percent of its total customer base, it marked Netflix’s first decline in subscribers in more than a decade. The bad news sent Netflix shares down...
According to a Banklesstimes.com data presentation, 2021 saw an uptick in demand for sponsored content over social media. That presentation showed that consumer appetite for such content grew by 26.7%. Banklesstimes.com’s analysis sought to help firms understand the possible shifts within the influencer industry. It based its conclusions on data from...
