Sky News Arabia celebrates 10 years of shining a light on the complexities and ramifications of the various events and conflicts that have impacted the world over the past decade. Launched as a joint venture between International Media Investments and British Sky News, Sky News Arabia aired its first broadcast...
Talkwalker, the consumer intelligence company, has published its latest report titled ‘Evolving consumer behavior in the GCC during Ramadan 2022’. The report reveals the shifts in consumer preferences, priorities, and behavior towards CPG brands during the past Ramadan season. “Consumers are demanding that brands bring more value with their products,”...
APCO Worldwide has launched the APCO Institute, a new educational resource for training and development programs designed to enhance the skills and knowledge of professional communicators and those interested in entering the profession. Set for a global rollout, the APCO Institute will be headquartered in the Kingdom of Saudi Arabia,...
In a first for Dubai and the UAE-UFI the Global Events Industry Association has elected Geoff Dickinson, CEO of dmg events, as their president for 2024, recognising Dubai and Abu Dhabi as world leading event destinations. Under the leadership of Dickinson since 2010, Dubai-headquartered dmg events is one of the top...
Wunderman Thompson Intelligence publishes 'New Realities: Into the Metaverse and Beyond', an analysis and roadmap for adland, which expands upon the groundbreaking Into the Metaverse study. While the stats and survey have been invaluable, this new paper shows brands and agencies clear directions in a tech field where 74% of people feel...
A new consultancy service, born of a collaboration between two business communications agencies, Finesse Group and AllDetails, promises to help businesses make a great first impression in the Middle East. The new service pairs the business etiquette expertise of the Finesse Group with the unique regional understanding of AllDetails, based in...
The 2022 edition of the World Press Freedom Index, which assesses the state of journalism in 180 countries and territories, highlights the disastrous effects of news and information chaos – the effects of a globalised and unregulated online information space that encourages fake news and propaganda. Within democratic societies, divisions...
.jpg)
Paul O’Donnell, Chairman of Ogilvy EMEA, will be retiring after 37 years with the agency. Throughout his tenure, O’Donnell has held a range of leadership positions spanning clients, geographies, and businesses. “It has been an honour to have worked with thousands of Ogilvy colleagues and clients across the globe during my career. It...
A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. These findings are published today by WARC, the international marketing intelligence service, as part of its WARC Media suite. Advertising expenditure by Alibaba,...
New York Festivals International Advertising Awards (NYFA) announced the 2022 virtual Executive Jury. New York Festivals has recruited 41 award-winning creative leaders who are respected within the industry for creative and innovative work. Tapped from top-tier agencies, production companies and brands they will together judge the 2022 shortlist across a...
Advertising giant Publicis Groupe announced Tuesday the acquisition of Profitero, a global e-commerce software platform that allows brands to increase their sales and profitability on e-commerce sites. Profitero’s work involves digital commerce software and services for brands, such as offerings helping out with comparing prices with competitors, monitoring product availability...
After a two-year hiatus due to the pandemic, The One Club for Creativity today announced the return of One Screen, the original short film festival for the global creative community that unites and celebrates filmmakers from both commercial advertising and film industries. The fast-growing festival recognizes numerous forms and aspects...
Jeff Greenspoon President, Global Solutions dentsu International will deliver the Keynote Address at the World Out of Home Organization (WOO) Global Congress in Toronto set to take place from May 25-27. Greenspoon, who founded digital agency SPOKE, currently leads dentsu's integrated strategy, client management and innovation groups and launched the agency's Solutions...
Spending on television advertisements continues to decline globally. According to a StockApps.com data presentation, TV advert spending accounts for 28.3% of the global advert budget. The figure is a 2.6% drop from 2020’s totals. Over the years, TV has been a key ally to the advertising industry. However, the medium...
Seeking to empower the Middle East automobile industry with futuristic in-store experiences, Spacee, an American tech company specialising in artificial intelligence, augmented reality, computer vision, machine learning, and robotics, announces TouchCar®, a unique technology that relies on AI and virtual reality to bring cars’ features and specifications to life. TouchCar...
