After 13 years with VMLY&R in Dubai, Kalpesh Patankar has taken up the mantle of Chief Creative Officer at Leo Burnett Dubai. Patankar has consistently ranked among the world’s most creative and effective leaders, and over the past 13 years his work has helped to elevate the MENA region as one of...
Multi-gaming organization and lifestyle brand Bravado Gaming has announced its entry into the Middle East and Africa (MEA) gaming industry as part of its global expansion strategy aimed at consolidating its regional fanbase and exposing local gamers to its revamped gaming experience. The Bravado expansion with support from its sponsors...
The Cannes Lions International Festival of Creativity has announced that it will honour girls’ education activist and Nobel Peace Prize laureate, Malala Yousafzai, with the 2022 Cannes LionHeart. The LionHeart award is given to a person who has harnessed their position to make a significant and positive difference to the...
As the post-pandemic recovery of the Middle East’s travel and tourism sector continues apace, industry leaders took to the Arabian Travel Market ATM Global Stage to explore the latest trends and global movements that are steering the sector forward. Flexibility, responsiveness, sustainability and innovation were all highlighted as catalysts for...
Prior to 2010, studies showed that young adults had the highest levels of psychological well being, but is now trending downward. Your weekly smartphone usage report can be a startling reminder of how much time you spend on your phone but for younger people, who have grown up with smartphones, it...
The International Public Relations Network (IPRN) has appointed Abdulrahman Inayat, co-founder of Saudi marketing communications agency W7Worldwide, as regional chair of its board for the Middle East and North Africa (MENA) region. The appointment signals the prominence Inayat has attained as one of the region’s most accomplished Public Relations professionals....
On Monday, 16th May 2022, Dubai-based PR agency Definition MENA relaunched with a new name and identity. It has become Alto. According to a press announcement, the new name, Alto, seeks to evoke the agency’s individuality, autonomy in the comms sector, and deep-rooted commitment to purpose. “We will enter the next chapter...
PayerMax, a global omni-method collection and disbursement solution, has announced its launch in the MENA region. PayerMax supports more than 350 local payment methods, covering Southeast Asia, South Asia, South Korea, LATAM and now MENA. Leveraging its unified omni-method payment solution, PayerMax will engage and partner across the digital payments...
Saudi Arabia’s Minister of Communications & Information Technology (MCIT), H.E. Eng. Abdullah Alswaha, met with John Wren, Chairman and CEO of Omnicom Group, as part of an official visit to the USA. During the meeting at the company’s office in New York City, the two parties discussed areas of potential...
Global consultancy Bain & Company has appointed Ahmed Boshnak as its new Partner to lead the acceleration of Bain’s growth in the Kingdom of Saudi Arabia. In his new role, Boshnak will be responsible for overseeing the day-to-day operations of the Bain office in Riyadh and providing strategic leadership to help...
The Office of the President of the American University of Beirut (AUB) issued a statement announcing the establishment of the Shireen Abu Akleh Memorial Scholarship at the university. The statement included, “The murder of the iconic Palestinian journalist Shireen Abu Akleh on May 11, 2022 did more than deprive the...
Building on its formal commitment to be part of Dubai Can, Dubai-based MCN (Middle East Communications Network) has announced it has now brought this pledge to life at its offices. Dubai Can is the sustainability initiative launched by Dubai Crown Prince Sheikh Hamdan bin Rashid al-Maktoum. MCN has installed filtered...
Procter & Gamble (P&G) has announced new commitments aimed toward advancing Equality & Inclusion across Asia Pacific, the Middle East, and Africa, at its fourth annual #WeSeeEqual summit for the region. The event saw participation from distinguished advocates and personalities from the private and public sectors who came together to...
Acer Middle East has appointed Gambit Communications for both its Public Relations and Social Media remits in the region, following a multiple-agency tender. Acer has tasked the Dubai-born independent communications agency with managing its communications in the region and reinforcing its brand commitment to enable a world where hardware, software...
Cloudera, the hybrid data cloud company, has released the findings of a global research report that exposes how a majority of UAE-based businesses are increasingly adopting data-driven strategies for an effective hybrid workforce. The research revealed that organizations with mature enterprise data strategies in place for at least 12...
