BBDO, the Omnicom-owned advertising giant has announced on February 20 an update to its global positioning. For 30 years, BBDO’s motto was "The Work.The Work.The Work.", a testament to their dedication and focus on delivering creative excellence. Now, it seems they’re thinking bigger, bolder, and braver with a new mission...
PepsiCo Egypt, the global leader in convenient foods and beverages, has appointed Eng. Karim Khedr as Senior Vice President (SVP) and Chief Executive Officer (CEO). In his new role, Khedr will lead the company’s next phase of growth and innovation, strengthening its market leadership and reinforcing its position as a...
The UAE is fast becoming a key market for crypto companies looking to rapidly grow their user bases. Through 2024, the region saw an impressive 41% surge in year-on-year installs of apps used for the trading and management of cryptocurrency assets. This is according to research from AppsFlyer, which measured...
Sobha Realty’s new brand film for Sobha Siniya Island depicts the perfect getaway, showcasing how luxury and tranquility are closer than one might expect. Capturing the journey to Sobha Siniya Island as an effortless escape from the everyday, the film contrasts typical vacation travel stress with the simplicity and comfort...
Serviceplan Arabia, part of the global Serviceplan Group, has appointed Sara Eid as Regional Creative Director. Sara is a dynamic creative leader with a versatile background in both art direction and copywriting, complemented by a strong strategic edge. Her career spans branding, advertising, social media marketing, and content development, working...
Manchester City has announced a multi-year global partnership with Publicis Sapient, naming the company as its Official Digital Business Transformation Partner. Through this partnership, Publicis Sapient the digital business transformation company part of Publicis Groupe, will support Manchester City’s ongoing digital transformation strategy, helping the Club enhance its digital ecosystem....
SOCIALEYEZ, a Middle East digital agency, which has recently expanded into the Saudi market, has announced its official project win in the Kingdom, namely Salam Telecom. The team was on ground at LEAP 2025--a much awaited tech event that took place from the 9 till 12 of Februar in Riyadh-- covering the event...
Pin&Notch, a Qatar-based strategic communications, has officially launched, introducing a new independent communications agency to Qatar’s evolving media landscape, with big eyes on the region. With a focus on research and intelligence, strategic communications, digital influence, data-driven PR, corporate storytelling, culture engagement, personal branding and crisis communications, Pin&Notch brings decades of...
Omnicom’s cultural intelligence and foresight consultancy sparks & honey has expanded into the Middle East with the opening of an office in Dubai, following the rebranding of Omnicom Media Group’s local research agency. Until recently, it was part of the Hall & Partners network. Sparks & honey MENA will build...
As Ramadan 2025 approaches, residents of Saudi Arabia are preparing for a season of heightened spending, with 47% planning to increase their budgets for shopping (56%), socializing (43%) and entertainment (41%) compared to 2024. The Toluna MatrixLab survey reveals significant spending growth across key categories, including gifts, dining, and cultural activities....
By promoting Rita Boulos to General Manager and Raeif Hassan to Deputy General Manager, OMD Egypt’s CEO, Tarek Jaffar, has given the leading media agency a whole new management team. These appointments come at the time when OMD also introduces a new positioning and a new branding system. With these...
MCN Academy, the talent hub of MCN (Middle East Communications Network), part of IPG, continues its commitment to shaping Saudi talent with the next cohort of its Saudi Graduate Programme. More than just training and job rotations, this initiative is a direct pathway to securing full-time roles within MCN agencies,...
Platformance, a MENA ad-tech company part of FAST Ventures has recently released its Ramadan Playbook, "Winning Ramadan." This comprehensive report provides brands with a strategic framework that can help them maximize their impact during Ramadan, a crucial period for consumer engagement in the Middle East and North Africa (MENA) region....
China and the United States have been in a race to dominate the computing industry for years. While the US has long held the upper hand, driving breakthroughs in AI and quantum technologies with its tech giants Nvidia, AMD, and Intel, China is rapidly closing the gap. Massive government investments...
Alwaleed Philanthropies, in collaboration with Saudi digital agency Bold Xperiences, launched Atlai 2.0, an advanced AI-powered platform set to transform how the world tracks and responds to climate change. With a stronger focus on real-time climate monitoring, predictive analytics, and global collaboration, Atlai 2.0 is designed to empower policymakers, activists, and organizations...
