SRMG, one of the largest global media groups in the Middle East, launched the exclusive SRMG Experience at Cannes Lions with an incredible line-up of special guests and panel discussions. SRMG has activated a hub for MENA talent with a beach cabana on the Croisette for the first Cannes Lions...
Executive Magazine, in partnership with the United States Agency for International Development (USAID)-funded Lebanon Enterprise Development (LED), presented a Media development action plan on June 21st at the Gefinor - Rotana Hotel in the presence of industry representatives and free-speech activists. The business models of Lebanon-based media enterprises have become increasingly...
MBC GROUP, the reputed media company in the MENA region, has set a new dimension for the marketing collaboration with Anghami, the region’s most popular music and entertainment streaming platform, and renewed its marketing agreement. This strategic partnership will feature Anghami across MBC GROUP’s programming in the region, with a...
e& (formerly known as Etisalat Group) today unveiled “etisalat by e&” as the new brand identity for Etisalat UAE in line with the Group’s recent positioning as the global technology and investment conglomerate that digitally empowers societies. The brand evolution comes at a time when the Group continues to accelerate...
Empyre Communications, a Dubai-based Public Relations & Marketing agency, which oversees a large portfolio of luxury, beauty, hospitality, lifestyle, corporate and tech clientele, has been appointed as the agency of choice by renowned LA nail care brand, ORLY. Founded in 1975 by Jeff Pink, innovator of the timeless classic original...
A global community that continues to strive for a more diverse and inclusive leadership in order to shape, support and steer the region’s top marketers, The Marketing Society has announced its new Gender Equality Acceleration programme. A pivotal initiative and a first of its kind in the region, the programme...
In partnership with Tiffany and Co., Snap AR is bringing 185 years of the House of Tiffany and the launch of its exhibition, Vision & Virtuosity, at Saatchi Gallery in London, into a new dimension. The exterior of Saatchi Gallery is transformed into a beautiful Tiffany jewel using Snap’s Custom Landmarker...
In 2019 WARC, the global authority on marketing effectiveness, launched the Anatomy of Effectiveness report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspective on the five key building blocks of effective...
Wunderman Thompson has launched the WT Inspiration Beach, an immersive metaverse activation to celebrate the start of advertising’s biggest festival in Cannes. It allows people from all over the world to experience the agency’s unique take on creativity, content, and connectivity. The WT Inspiration Beach has been custom-built from the...
SRMG, a reputed global media group in the Middle East, will solidify its presence at the Cannes Lions International Festival of Creativity with some of the top names in the media and creative industry who are set to participate in The SRMG Experience. SRMG will be hosting during the much anticipated Canees...
Online education has become a prominent industry during the past decade. According to the numbers presented by StockApps.com, the online education industry is set to make $148.57 billion in 2022. Furthermore, the industry is headed in the right direction and is expected to grow by 10.8% Y-o-Y in 2022. Revenue...
The Digital Health industry is developing at an impressive pace, and the pandemic has only helped its progress. According to the numbers presented by StockApps.com, the global digital health market is expected to earn $149.9bn in 2022. Compared to 2021, the market is expected to witness a 16.3% growth. 16.3%...
The second edition of the Luum Awards, the global festival that exclusively awards the best social and environmental campaigns, will be held on November 4 at the Hilton Convention Center in Geneva (Switzerland). Luum Awards is launching this year with a new format where only gold is delivered and where...
In addition to offering its iconic physical One Show 2022 Pencils to this year’s winners, The One Club for Creativity will be the first industry awards show to also mint NFTs exclusively for Special Awards winners in this year’s competition. One NFT will be minted for each winner of a...
For its 20th exhibition, the non profit organisation ACT Responsible is creating a Responsibility Meeting Hall putting Sustainability at the heart of the Festival in the Debussy Foyer, with the support of the Cannes Lions. In this unique location, visitors can discover the annual “Great Ads for Good” exhibition gathering...
