Talkwalker, the consumer intelligence company, and Hootsuite, the global leader in social media management, have released their Brand Love 2022 report. Each year, Talkwalker uses its consumer intelligence capabilities to analyze over 1,500 brands, to see which ones are the most loved. According to the report, Middle East consumers’ most...
Following the success of the inaugural CNN Academy Abu Dhabi in 2021, the training scheme for emerging journalistic talent recommences this September. A group of 25 participants will learn from experts at the global news brand and build a valuable set of industry skills to tell engaging stories across multiple...
Havas Middle East has appointed Rishi Talwalker as Strategy & Growth Communications Director for Red Havas Middle East. Based at the hub in Dubai, Rishi will be in charge of driving strategic communications through the implementation of the Havas strategic framework and a creative approach combining tools across traditional and...
Ogilvy has promoted renowned People leader Elaine Grell to the position of Chief People Officer across EMEA. While now responsible for the EMEA region, Elaine will continue to work closely with Fiona Gordon, CEO Ogilvy UK, to strategically drive the UK People agenda. Elaine will lead the agency network’s People...
The World Out of home Organization (WOO) has launched its new global guidelines for Audience Measurement, at the recent WOO Global Congress that took place in Toronto. The Global Guidelines were collated by Gideon Adey with the committee chaired by Neil Eddleston. Building on the existing 2009 ESOMAR guidelines, the aim...
The UAE and KSA have emerged as regional leaders in the awareness and adoption of corporate social responsibility (CSR) practices based on the findings of the second edition of the MENA CSR Survey Report. The survey was conducted by Cicero & Bernay Communication Consultancy (C&B), a reputed MENA agency headquartered...
The Saudi underground music scene is booming. And Pepsi wanted to celebrate that local musical scene. Therefore, it decided for its new creative campaign labelled "Thirsty for Music" to join forces with Snap to launch five limited-edition interactive cans featuring classical and new musical instruments that celebrate the ever evolving...
The Gerety Awards, the only creative prize to reward advertising campaigns that resonate most with a female audience, reveals the global shortlist along with the agency and production company of the year by country titles. Shortlisted entries among others include, Here to Win for World Wheelchair Rugby by Cossette Communication...
Cannes Lions has announced Ted Sarandos, Co-CEO, Netflix, as the 2022 Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the award celebrates the creativity that inspires others to produce truly compelling, meaningful and entertaining content. Sarandos will...
Alshaya Group, a global brand franchise operators, will use Optimizely’s experimentation platform to optimize their digital touchpoints and excel in providing a great customer experience. The experimentation project will be carried out in collaboration with Conversion.com, an Optimizely partner with specialist expertise in Conversion Rate Optimization (CRO). Eric Anderson, Chief Revenue...
Deliverect, a global scale-up that simplifies digital orders for more than 25,000 locations across 40 markets is partnering up with Qoot, the Kingdom’s Café and Restaurant Association, to provide positive insights to the F&B sector on how they can enhance their operations and increase their revenue. In line with the...
According to BanklessTimes’ analysis, Apple's Safari Browser commands the North American mobile browser market with a market share of 50%. Its closest challenger Google Chrome on its part holds 43.91% of the same market. “Safari has earned this dominance by keeping up with the evolution of the internet,” says Jonathan...
The 2022 Fresh Graduates in the MENA Survey by Bayt.com, the Middle East job site, and market research agency YouGov, was conducted to help identify which industries are most appealing to fresh graduates in the MENA region and to describe some of the challenges young job seekers face when looking...
Mariam Gabunia has been promoted to Senior Editor/Colourist at production company electriclime°. Mariam, who has joined the company in 2019 as a Production Assistant, has been climbing through the ranks at the Alserkal Avenue office, moving into a Junior Creative role and now becoming Senior Editor/Colourist. Mariam graduated from university with majors...
Pentawards, the renowned global platform dedicated to recognising global packaging design excellence, has announced its first ever in-person Pentawards Festival: a two-day event exploring the latest trends, insights and developments in the global packaging and design industries. The festival will take place on 22nd - 23rd of September 2022 at...
