Socialize, part of the We Are Social network and one of the largest social media agencies in the Middle East, has become a TikTok Branded Effects Partner, bringing strategy and creativity to big brands that engage with communities on the platform. As a TikTok Branded Effects Partner, Socialize is flexing...
On the 17th of June 2022, Dubai-based Hanging Gardens Agency was awarded a bronze for its creative content output for the #NationsFarm Foundation campaign, which was featured across Al Rawabi’s social media channels. The #NationsFarm campaign was shot directly at the Al Rawabi farm in Al Khawaneej with live interaction...
As part of its strategic vision to support the e-gaming industry, Sharjah Media City (Shams) has partnered with the regional venture capital firm Shorooq Partners to empower their first Gametech programme for founders. The programme was launched earlier this year by Shorooq Partners with Shams as the Sharjah Ecosystem Partner,...
Middle East job site Bayt.com, has recently conducted a new survey to discern shifting industry hiring patterns and fundamental changes MENA professionals face when looking for jobs after the COVID-19 crisis. According to the survey, 91% of respondents are considering changing jobs in 2022. The Modern Job Search Strategies in...
Following the news that Meta reported its first-ever year-over-year drop in revenue, Rachel Foster Jones, Thematic Analyst at GlobalData, a leading data and analytics company, offers her view: “Meta is facing the perfect storm, from slashed advertising budgets due to inflation, Apple’s crackdown on privacy, competition with TikTok, and economic uncertainty,...
United Arab Emirates (UAE) lead finalists tally globally with 176 entries. IMPACT BBDO have most finalists of any agency in the world, followed by TBWA/RAAD and Jung Von Matt AG. MAD STARS 2022 Awards, formerly known as AD STARS, have announced this year’s 1,745 finalists from a record participation of...
Snapchat has launched “Ghost Phone” – a new AR Game on the platform. Built by Snap, Ghost Phone is an interactive experience where players must discover the secrets of an abandoned phone and solve the supernatural mystery of what happened to Lisa, the previous owner – ultimately arriving face-to-face with...
electriclime° have clinched silver at the MARKETING-INTERACTIVE Agency of the Year Awards 2022. For the second time, the Singapore, Sydney and Dubai-based production house won an award in the Video/Production Company of the Year category. In 2020, electriclime° secured bronze, and this year electriclime° managed to go one better by earning...
Tribal Credit has highlighted local enterprises' most significant spending categories based on corporate card spending data from small, medium, and emerging businesses tracked over the last year. As businesses develop throughout the region, their expenditures are becoming more important to economic growth. Despite the relaxation of COVID-19 restrictions, 9 out...
In a new analysis of global media agency groups from reputed research and advisory firm Forrester, Omnicom Media Group (OMG), the media services division of Omnicom Group, received the highest possible scores in several criteria. These include the retail media, commerce media, intelligence and insights, and optimization criteria, as well...
Back in person for the first time since 2019, the 12th edition of The One Club for Creativity's free hybrid Where Are All The Black People (WAATBP) diversity conference and career fair will take place on October 6-7, 2022 in New York. WAATBP is an annual gathering that exists to...
Snap Inc. has released The Snapchat Generation 2022, a new report that reveals how Snapchatters in the Kingdom of Saudi Arabia are keen to have a positive impact on the world around them - and that they value authenticity and realness in themselves, the people and the brands they connect...
The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support and celebrate the global creative community, has expanded its diversity offering with the addition of Allies in Recruiting (AIR), the volunteer-based organization dedicated to championing talent and educating the ad community to create a more...
TikTok is reinforcing its efforts towards family well-being on the platform as part of their #SaferForYou program, with the launch of a series of elaborate video tutorials across the MENA region by parent creators Logina Salah and Fadi AlKhatib on how to activate and use TikTok’s wide range of resources...
As a brand that started as the ‘People’s car’, Volkswagen has always focused on people first as a key brand value. The brand value also underpins its brand attributes: comfort, safety, design, technology and connectivity, which customers experience in all its products. Volkswagen launches its Brand Attributes campaign, which uses...
