The pandemic has resulted in improved digital marketing capabilities. But driving growth in the digital age brings new complexities and marketing needs. State of the Industry 2022: Modern Marketing in EMEA, a report released today by WARC, the global authority on effective marketing, in association with the MMA, a global...
Consumer intelligence platform Talkwalker, announced the launch of Forecasting, an industry first in predictable analytics that enables brands to foresee changes in consumer behavior and identify new trends before they happen. Forecasting allows brands to predict how topics, trends, and campaigns will change over 90 days, allowing them to quickly...
The World Out of home Organization's first in-person APAC Forum is scheduled for October 12-14 2022 in Kuala Lumpur, Malaysia. This follows WOO's first post-pandemic in-person Global Congress in Toronto and builds on the success of virtual Forums for Europe, Asia and Africa in 2021 and early 2022. There will...
Network International (Network), the enabler of digital commerce across the Middle East and Africa (MEA) region, has announced a strategic partnership with Foodics, a cloud-based restaurant management technology and payments platform in the MENA region. Through this partnership, SMEs in the UAE’s F&B sector will get access to Foodics’ ECR...
Sharjah Media City (Shams) is expanding support for entrepreneurial ventures in the media sector and adding new financing opportunities to its portfolio that target innovative start-ups and SMEs and enable them to secure financing through a strategic partnership and guarantee scheme agreement with venture debt platform Funding Souq. The agreement...
YAAP, a specialized content and influencer marketing company with operations in the UAE, India and Singapore, has fully acquired Crayons Communications, a well-known advertising agency with offices in Dubai, Riyadh and Manama. The 100% acquisition will see Crayons Communications merge with YAAP. The company has been on a stellar growth...
MOTOR, the electric vehicle car-sharing platform, launches in the United Arab Emirates. As a part of its mission to reduce the region’s carbon footprint through responsible transportation, MOTOR provides access to world-leading electric vehicles (EVs) through its car-sharing platform, Motor SHARE, which offers users short and long-term options at affordable...
Z7 Communications, a regional luxury communications, digital, and events agency, has been appointed to represent INFINITI in the Middle East. Founded over 30 years ago, INFINITI has established itself as a premium automotive brand, with a unique take on modern Japanese luxury and a driver-centric approach. “We are beyond proud to...
Manga Productions, a subsidiary in Mohammed bin Salman Foundation “Misk”, which produces animations, video games and comics, has announced that it is moving its headquarters to Prince Mohammed Bin Salman Nonprofit City, which will open in 2024 The relocation of Manga Productions’ headquarters will ignite a new media sector within...
The Middle East Region of the Hospitality Sales and Marketing Association International (HSMAI) has tremendously aided in the redevelopment of the hospitality industry through the launch of its membership program for organisations. Leading brands such as Accor, Hilton, IHG, Jumeirah, Kempinski, Marriott, Millennium and Rotana are now a part of...
Wolff Olins, the global brand consultancy, has boosted its top creative team with a new global hire, based in LA, in a period of rapid growth for the business. Thomas Wilder joins Wolff Olins’ leadership team as Global Principal for Design. He will work alongside New York-based Executive Creative Director...
The age of social media has led to the emergence of influence marketing in recent years. Even though influence marketing is mainly limited to specific industries, one can’t ignore its importance anymore. According to the numbers presented by StockApps.com, a total of $27.5 billion will be spent on influencer advertising in...
ekaterra, a international tea business, has appointed PHD to manage its global media activity. The new partnership will see PHD deliver integrated media strategies, planning and buying duties for all ekaterra brands in over 40 markets. ekaterra’s core brands include Lipton, PG Tips, Pukka, TAZO, T2 and Brooke Bond as...
Wunderman Thompson launches ‘Inclusion’s New Wave’, a global trends report outlining the driving forces behind the next wave of inclusion. The report reveals the powerful role brands can play by putting inclusion at the heart of their business, in storytelling, design and in the workplace, creating authenticity and reflecting life...
Middle East job site Bayt.com and market research agency YouGov have released the 'Future of Work in the MENA 2022' survey to highlight the skills that are expected to be more important in 10 years, the most significant changes driven by technology and the future of job roles and job...
