Arthur D. Little (ADL), an international management consulting firm, has released an exclusive report exploring the state of sustainability and the challenges to adoption. With insights from Prof. Tima Bansal of Ivey Business School, the report, titled Overcoming the Challenges to Sustainability, is based on a global survey conducted by...
The One Club for Creativity and The 3% Movement have announced five creatives from the Middle East and Africa (MEA) region--Three from the Midle East and two from Africa-- who are part of the initial global jury for Next Creative Leaders 2022 (NCL 2022), a free-to-enter competition recognizing women and non-binary...
Snap Inc. signed a Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to open a new office in Doha, expanding its footprint in the MENA region. This move is part of Snap’s efforts to support and create opportunities for its highly engaged community in Qatar, as well as...
MBC STUDIOS, the in-house premium content production arm of MBC GROUP, announces the production of “Rise of the Witches”, the biggest TV series to be ever made in the Kingdom of Saudi Arabia to date. The top-budget fantasy-adventure is the biggest series to be ever produced with a homegrown Saudi...
It was when the adidas creator Adi Dassler sponsored Jesse Ownes at the 1936 Olympics that the brand was given its real credibility and positive positioning. Sports sponsorship kept on evolving and has seen much growth in the last couple of years. According to Statista, the global sports sponsorship market was worth...
Bangkok Director Fausto Becatti has signed with production company Sweetshop for representation across Asia. Fausto is a heady mix of Italian, Argentinian and South African. This electric, hot blooded background can be seen in Fausto’s work, which often feels like a fever dream – passionate, vibrant and other worldly. As a...
The Marketing Society has announced its new Abu Dhabi leadership board, following its official launch in Abu Dhabi at an event held at the Louvre. The Marketing Society is a global community of marketing leaders founded in England in 1959. Its membership in the UAE now includes 300 marketing leaders...
WARC, the expert in marketing effectiveness, has released a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, which celebrate the measurable impact of creativity. On the importance of rewarding creative effectiveness, this year’s jury president Raja Rajamannar, Chief Marketing & Communications Officer,...
A new survey, conducted by the renowned Middle East job site Bayt.com, titled ‘What Makes the Ideal Manager in the MENA’, revealed that a whopping 97% of professionals choose jobs based on the company’s management structure and style. Furthermore, over half the respondents prefer working for a company with very...
According to StockApps.com, in Q2 2022, Youtube's ad income increased by 4.8% year over year to $7.34 billion. This is far less than Wall Street experts' prediction that YouTube's ad revenue would see a 7% YoY increase to US$7.49 billion. In comparison, YouTube's ad revenue increased by 84% to $7...
Award-winning digital agency Like Digital & Partners has announced the appointment of Karl Escritt as Chief Executive Officer. Karl has over 21 years of experience in pushing boundaries of Digital Transformation, with core expertise in e-commerce, Omni-Channel and Experience Design future trends. He first joined Like Digital & Partners in...
A new WARC analysis has found that media inflation is driving up the cost of advertising across channels, with TV most affected. These findings are published today by WARC, the international marketing intelligence service, as part of its WARC Media product offer. Globally, TV CPMs (cost per thousand) have increased...
IMPACT BBDO has announced the promotion of Johannes De Beer to Creative Director. De Beer joined the agency as creative art director in 2019, where his passion and craft allowed him to grow and move to the role of associate creative director. During his career, De Beer has worked for...
Talkwalker, the consumer intelligence platform, in partnership with Twitter, announced the launch of its Exploring the Cost of Living Conversation 2022 report. As a Twitter Official Partner, Talkwalker was able to analyze over 16 million cost-of-living conversations on Twitter, to understand how this global issue is impacting consumers. The insights within...
The World Media Group announced that Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office, is the winner of the World Media Award (WMA) for Content Leadership & Innovation for 2022. This honor is awarded to the individual recognised by peers for talent in creating...
