In a recent marketing campaign for International Women's Day (March 8), Lebanese newspaper An-Nahar sparked controversy by unveiling a modified version of the national flag in Beirut's Martyrs' Square. The flag, which featured the cedar tree crossed out with a red stripe, is designed to symbolize the ongoing struggle for...
As part of its ambitious global expansion, Total Media Group has rebranded to Mediaplus UK, aligning fully with the Mediaplus Group and its parent company, Serviceplan Group. This move further strengthens Mediaplus’ position as Europe’s largest independent media agency, with a growing footprint across the Middle East, North America, and Asia....
An interesting study by global advertising technology company The Trade Desk, in partnership with PA Consulting and Brainsights, has revealed the real power of omnichannel advertising. The study aimed to explore consumer engagement with omnichannel campaigns, compared to disconnected ones, and the opportunities these present to brands. The Trade Desk survey...
After an award-winning 2024, electriclime° MENA has expanded into a brand new space that will serve as an art and creative hub in Dubai. Established in 2010, the boutique film production company with offices in Singapore, Dubai & Sydney has been working on several high-end global brand films. The year...
While iPhone sales have slightly dipped from the record highs of 2022, Apple's most successful product starts 2025 with another significant achievement. According to data presented by TechGaged.com, the iPhone, one of the most recognizable and popular smartphones globally, has surpassed an extraordinary $2 trillion in lifetime sales. The...
VML has named Kalpesh Patankar, widely known as Kal in the industry, as its Group Chief Creative Officer for India. With nearly 20 years of experience, Patankar joins from his previous role as Chief Creative Officer at Leo Burnett Dubai. Known for shaping agencies into globally recognized creative forces, Patankar...
Unilever’s UAE mangrove restoration campaign, ‘A Great Deal for Everyone’, has delivered measurable impact, driving a 12% uplift in sales. Sustainability remains a priority for consumers, but a long-standing value-action gap persists. Unilever, one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice...
Zenith MENA, the media agency under the Publicis Groupe Middle East, has been officially recognised as a TikTok Marketing Partner, becoming the first Big6 agency in the Middle East and North Africa region to achieve this status. Zenith’s expertise includes delivering platform-specific strategies and with this recognition, Zenith MENA can...
Ahead of the launch of its brand and inaugural flagship project, Richmind, a curated premium developer in the UAE, has unveiled a disruptively original marketing campaign that is already turning heads. Ditching the traditional real estate playbook, the housing developer has introduced a stunning concept on billboards at Sheikh Zayed...
Since 2004, ‘Impossible Is Nothing’ has been at the core of adidas' identity, inspiring athletes and creators to push their limits. Over the years, the brand has experimented with campaign taglines like ‘adidas Is All In’ and ‘Create the New’, but ‘Impossible Is Nothing’ remained its defining philosophy. With ‘You...
Dubai Culture and SOCIALEYEZ have been awarded Gold for "Most Innovative Instagram Feed" at the 2025 Stevie Awards. The recognition comes in light of the remarkable content strategy behind Creative Dubai, which showcased the Dubai Design Week Festival in a way that resonated with audiences and set new benchmarks for...
Taiba Investments has appointed Jummar PR as its communications and PR consultant in the Kingdom of Saudi Arabia. Under the agreement, Jummar will provide Taiba Investments with consultancy on communications, public relations, campaign planning, content creation, and media relations management. Taiba Investments, a prominent player in Saudi Arabia’s hospitality sector, manages a...
Since February 27, 2025, France Médias Monde has established a new hub in Beirut, Lebanon. Situated in the heart of the Middle East, this initiative complements existing newsrooms in Africa, Latin America, and Central and Eastern Europe. Through a localised approach, it aims to foster audience trust by delivering news in their native...
JGroup, the regional media company founded by Imad Jomaa, is participating in Web Summit Qatar 2025, which is running till Wednesday, February 26 2025, in Doha, Qatar. At the event, the company is taking part in key discussions on the evolving landscape of media and advertising in the era of...
As a strategic launch partner, Publicis Media will play a key role in supporting Landmark Reach’s retail media framework enhancing their understanding of how clients will want to see the retail giant's first-party data structured, segmented and made available for targeting. By blending first-party data and other digital touchpoints, they aim...
