x

In Brief

Art & Design

News

Agencies as Strategic Partners: Shaping Purpose, Governance, and the Future Image

News

Agencies as Strategic Partners: Shaping Purpose, Governance, and the Future

By Katia Yasmine, Managing Director, TRACCS Lebanon 30 Mar, 2026

From Town Criers to Television… The first two ages of advertising. Image

News

From Town Criers to Television… The first two ages of advertising.

Lolu Akinwunmi Group CEO, Prima Garnet Africa Nigeria 30 Mar, 2026

“Our campaigns are culturally relevant, while we also maintain global standards.” Image

News

“Our campaigns are culturally relevant, while we also maintain global standards.”

David Ghsoub, Creative Director - FEER McQUEEN 27 Mar, 2026

Gulf crisis threatens up to $94bn of global ad spend growth over next two years Image

Advertising

Gulf crisis threatens up to $94bn of global ad spend growth over next two years

ArabAd's staff 27 Mar, 2026

“In Saudi, authenticity is not optional. It is the price of entry.” Image

News

“In Saudi, authenticity is not optional. It is the price of entry.”

By Ahmad Younis - Chief Creative Officer Publicis ME 26 Mar, 2026

FIFA World Cup 2026 is predicted to drive $10.5 billion surge in ad spend Image

News

FIFA World Cup 2026 is predicted to drive $10.5 billion surge in ad spend

ArabAd's staff 26 Mar, 2026

The 4 Core Purposes of Advertising… And why misunderstanding them is costly Image

News

The 4 Core Purposes of Advertising… And why misunderstanding them is costly

By Lolu Akinwunmi, Group CEO, Prima Garnet Africa Nigeria 24 Mar, 2026

NYF Unveils Inaugural Creative Marketing Strategy / Effectiveness Executive Jury Image

News

NYF Unveils Inaugural Creative Marketing Strategy / Effectiveness Executive Jury

ArabAd's staff 24 Mar, 2026

Don't Hand Them the Market Image

News

Don't Hand Them the Market

Ghassan Kassabji, CEO, Impact BBDO Dubai & CGO MENA 23 Mar, 2026

“The most immediate challenges we address in KSA revolve around talent and the intense competition.” Image

News

“The most immediate challenges we address in KSA revolve around talent and the intense competition.”

Samer Majzoub, Regional Managing Director MENA, Mindshare 23 Mar, 2026

“We are committed to leading, shaping, and contributing to the future of Saudi advertising journey.” Image

News

“We are committed to leading, shaping, and contributing to the future of Saudi advertising journey.”

Hisham Maksoudian, CEO Ad Council 19 Mar, 2026

“The voice of the “new Saudi” is still being shaped “ Image

News

“The voice of the “new Saudi” is still being shaped “

Tarek Miknas 18 Mar, 2026

GoWit Announces Partnership with Publicis Media Middle East to Scale Commerce & Retail Media Across MENA & Türkiye Image

Advertising

GoWit Announces Partnership with Publicis Media Middle East to Scale Commerce & Retail Media Across MENA & Türkiye

ArabAd's staff 17 Mar, 2026

AppsFlyer Appoints Alexia Nakad as General Manager, Western Europe and the Middle East Image

News

AppsFlyer Appoints Alexia Nakad as General Manager, Western Europe and the Middle East

ArabAd's staff 17 Mar, 2026

MBC GROUP REPORTS 29% REVENUE GROWTH TO SAR 5.4 BILLION IN FY 2025 Image

News

MBC GROUP REPORTS 29% REVENUE GROWTH TO SAR 5.4 BILLION IN FY 2025

ArabAd's staff 16 Mar, 2026