AppsFlyer Appoints Alexia Nakad as General Manager, Western Europe and the Middle East

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AppsFlyer, the Modern Marketing Cloud, has announced the appointment of Alexia Nakad as General Manager, Western Europe and the Middle East. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region.

The appointment represents a key step in AppsFlyer’s continued evolution as the Modern Marketing Cloud, helping brands unify measurement, data collaboration, and activation across increasingly complex digital ecosystems.

Originally from Australia and based in London for the past eight years, Nakad brings more than 18 years of experience driving growth, international expansion, and strategic partnerships across EMEA, APAC, and LATAM.

Most recently at LiveRamp, and previously at Acxiom, Nakad launched and scaled operations across more than 30 markets, led regional turnarounds following acquisitions, and brokered major partnerships with global brands including TikTok, Coca-Cola, Disney, and L’Oréal. She also led a landmark strategic partnership with leading Middle Eastern conglomerate Majid Al Futtaim, significantly strengthening LiveRamp’s presence in the region.

Nakad brings deep expertise across data commercialisation, omni-channel measurement, go-to-market strategy, and operational transformation, alongside a proven ability to build long-term, trusted partnerships and deliver sustainable growth.