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In Brief

Art & Design

News

Is ‘Attention’ Getting Your Attention? Image

Tech/Digital/AI

Is ‘Attention’ Getting Your Attention?

Arpit Saxena, OMG 25 Sep, 2023

Branding

Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds

Zena Hamdan, Against All Odds 19 Sep, 2023

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Image

Tech/Digital/AI

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow

Paul Wright, AppsFlyer 19 Sep, 2023

Digital Agencies in Lebanon: ORIGIN on Navigating Turbulent Waters to Foster an Endless Stream of Creativity Image

Tech/Digital/AI

Digital Agencies in Lebanon: ORIGIN on Navigating Turbulent Waters to Foster an Endless Stream of Creativity

Christina Fakhry 13 Sep, 2023

How UAE's Webby winner Socialize is exploring Web3 innovation for advertising Image

Tech/Digital/AI

How UAE's Webby winner Socialize is exploring Web3 innovation for advertising

Akanksha Goel, Socialize UAE 8 Sep, 2023

Tahaab Rais: ‘The ideal agency has strategy at its core’ Image

Advertising

Tahaab Rais: ‘The ideal agency has strategy at its core’

Iain Akerman 6 Sep, 2023

Leo Burnett Beirut, Horizon FCB and MullenLowe MENA among Gerety awards' 2023 winners Image

Events

Leo Burnett Beirut, Horizon FCB and MullenLowe MENA among Gerety awards' 2023 winners

ArabAd's staff 5 Sep, 2023

Epica campaign from NEW! Creative Agency in Lithuania challenges agencies to get judged outside their bubble Image

Events

Epica campaign from NEW! Creative Agency in Lithuania challenges agencies to get judged outside their bubble

An unstoppable force: Why influencer marketing will dominate the future of MarCom Image

Tech/Digital/AI

An unstoppable force: Why influencer marketing will dominate the future of MarCom

Marwa Kaabour 29 Aug, 2023

Ad industry and the rise of the machines Image

Advertising

Ad industry and the rise of the machines

Iain Akerman 28 Aug, 2023

Branding

LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins

Global ad spend to top $1trn for first time next year, as per WARC forecast Image

Advertising

Global ad spend to top $1trn for first time next year, as per WARC forecast

Ali Rez on the Cannes Lions jury presidency experience – a first for the Middle East Image

Events

Ali Rez on the Cannes Lions jury presidency experience – a first for the Middle East

Branding

Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared Image

Tech/Digital/AI

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared