FEER McQUEEN Strengthens Creative Leadership with Senior Appointment

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Wissam brings over 25 years of multi-award-winning experience across Lebanon, Dubai, Riyadh, Casablanca, Erbil, and Egypt, having shaped brand strategy and creative output at Young & Rubicam, Leo Burnett, and FP7. A storyteller at his core, he has built brands that resonate across cultures and co-founded two agencies, The Amazingfull Circus in Barcelona and Operation Unicorn in Beirut. 

At FEER McQUEEN, Wissam leads the agency's Creative and Production sectors with a clear mandate: to deepen the strategic thinking behind its work, sharpen its creative edge, and deliver output that moves culture and builds lasting brand equity for every partner it serves. 

Wissam Matar, Chief Creative Officer, FEER McQUEEN said: “The region is at an inflection point creatively. There is genuine appetite from clients, from audiences, from the market for work that goes beyond the expected. What drew me to FEER McQUEEN is that the ambition to do exactly that is already in the agency's DNA. My role is not to introduce a new direction but to sharpen the one that is already there — to make the thinking harder, the output bolder, and the impact more lasting. This is the kind of mandate a creative professional spends a career looking for.”

“I’m honestly in love with the Saudi local ads”

Firas Mghames, CEO of FEER McQUEEN, said:  “Wissam’s appointment is a deliberate statement about where FEER McQUEEN is heading. We have spent fifteen years building an agency that refuses to be defined by category or convention, and the next chapter of that journey demands creative leadership and senior hires of the highest caliber. Wissam brings not only an exceptional body of work but a depth of strategic and cultural understanding that is rare in this market.”