The One Club Announces 2025 Global Creative Rankings, Impact BBDO Named ME & Africa Agency of the Year

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Based upon results from a range of this year’s leading global awards shows, Impact BBDO Dubai has been named Middle East & Africa Agency of the Year in The One Club for Creativity’s 2025 Global Creative Rankings.

The annual worldwide benchmark report, which is free to view, is the industry’s most comprehensive reflection of creative excellence across advertising, design, and craft. 

Rankings are determined through a transparent, weighted points system spanning The One Club’s global shows (The One Show, ADC Annual Awards, and Type Directors Club’s TDC competition), regional programs (ONE Asia Creative Awards and Art Directors Club Europe’s ADCE Creative Awards), national competitions hosted by ADCE member clubs, and local shows by club’s US chapters.  Additional information is available here (select “View More Details”).

This year’s top-ranked firms for Middle East & Africa are as follows (click links for each category to view the full list).

Middle East & Africa Agency Rankings:

1. Impact BBDO Dubai

2. Leo Dubai

3. Big Time Creative Shop Riyadh

4. Publicis Middle East Dubai

5. GForce Grey Almaty

6. Bananas Johannesburg

7. Joe Public Johannesburg

8. TBWA Hunt Lascaris Johannesburg

9. FP7 McCann Dubai

10. Current Global Dubai (tie)

10. Promise Johannesburg (tie)

10. SRMG Labs Riyadh (tie)

Middle East & Africa Independent Agency Rankings:

1. Big Time Creative Shop Riyadh

2. Bananas Johannesburg

3. Joe Public Johannesburg

4. Promise Johannesburg (tie)

4. SRMG Labs Riyadh (tie)

6. Synthesis Agency Tashkent

7. Vazari PR Tashkent

8. CITIX Almaty (tie)

8. JAM Agency Almaty (tie)

8. Ogency Almaty (tie)

Globally, FCB once again took top positions in the rankings, with both FCB New York crowned Global Agency of the Year and FCB as Agency Network of the Year for the third year in a row.

Highlights of the 2025 Global Creative Rankings are below (click links for each category to view the full list).  In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus. 

Global Agency Rankings

1. FCB New York

2. Klick Health Toronto

3. Serviceplan Germany Munich

4. Area 23 New York

5. TBWA\Media Arts Lab Los Angeles

6. Ogilvy Singapore

7. Playmakers Tbilisi

8. McCann London

9. DAVID Madrid (tie)

9. Energy BBDO Chicago (tie)

Global Independent Agency Rankings

1. Klick Health Toronto

2. Serviceplan Germany Munich

3. Playmakers Tbilisi

4. Uzina Lisbon

5. Rethink Toronto 

"Our annual Global Creative Rankings and Global College Creative Rankings are free to view and built on a fully open methodology, with no secret weightings or hidden formulas,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “They provide the clearest and most comprehensive picture of the ideas, agencies and brands that are truly leading the industry, from local markets to the global stage.”