Launch of “Essentials of Modern Marketing – Lebanon Edition” book in Beirut and Sharjah

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The Lebanese edition of the internationally renowned Essentials of Modern Marketing, the world’s first marketing book built around market-specific success stories, was launched in Lebanon at Casino du Liban in June 2025, and later in Sharjah during the Sharjah International Book Fair in November 2025. Published by Kotler Impact Inc., the global marketing network founded by the legendary Professor Philip Kotler, the father of modern marketing, in partnership with Icetulip and eAmira, this edition marks a significant milestone for the local marketing community.

Co-authored by Kotler, Professor Nehme Azoury, and Melhem Rechdan, the book features more than 40 case studies from the Lebanese market, showcasing successful business models and demonstrating the power of marketing in driving sustainable economic and educational development. The Lebanon edition not only bridges the gap between theory and practice, but also highlights inspiring success stories of Lebanese brands, bringing global insight to a local context.