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In Brief

Art & Design

Advertising Spend

Global advertising spend to surpass $1trillion for the first time Image

Advertising

Global advertising spend to surpass $1trillion for the first time

WARC projects a 10.5% rise in global spend this year topping $1trn for first time Image

Advertising

WARC projects a 10.5% rise in global spend this year topping $1trn for first time

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey Image

In Brief

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey

Social Media advertising spending to grow by 6% in 2024 Image

Tech/Digital/AI

Social Media advertising spending to grow by 6% in 2024

Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Image

Industry Talk

Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward

Naji Boulos, IAA Lebanon 28 Feb, 2024

OOH global revenue to exceed $40bn, finds WOO Global Market Index report Image

In Brief

OOH global revenue to exceed $40bn, finds WOO Global Market Index report

Lebanon Advertising Investments in 2022: the figures Image

Industry Talk

Lebanon Advertising Investments in 2022: the figures

Naji Boulos 16 Feb, 2023

The Anatomy of MENA 2020 Ad Spend Image

Advertising

The Anatomy of MENA 2020 Ad Spend

Global Social Media Ad Spend Shoots Up by 56.4% in Q3 2020 Image

Tech/Digital/AI

Global Social Media Ad Spend Shoots Up by 56.4% in Q3 2020

MENA Advertising Expenditure Dissected Image

Advertising

MENA Advertising Expenditure Dissected

Elie Aoun 12 May, 2020