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In Brief

Art & Design

Content Marketing

Publicis Groupe ME welcomes new Chief Content Officer Image

In Brief

Publicis Groupe ME welcomes new Chief Content Officer

ArabAd's staff 15 Jan, 2025

Hilton and Saudi Tourism Authority partner through an engaging creative content campaign to promote tourism in the kingdom Image

In Brief

Hilton and Saudi Tourism Authority partner through an engaging creative content campaign to promote tourism in the kingdom

ArabAd's staff 15 Jan, 2025

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World Image

Tech/Digital/AI

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

MKV Digital introduces MKV Creators, a new specialized division Image

In Brief

MKV Digital introduces MKV Creators, a new specialized division

ArabAd's staff 28 Oct, 2024

Influence is Evolving, and Creators are Leading Image

Tech/Digital/AI

Influence is Evolving, and Creators are Leading

Amine Al adem, Spark Foundry 24 Oct, 2024

In Brief

McCann Content Studios secures social media remit for Betty Crocker in the Middle East

ArabAd's staff 23 Oct, 2024

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report Image

Tech/Digital/AI

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

How to launch your first influencer marketing campaign: a 7-step guide Image

Tech/Digital/AI

How to launch your first influencer marketing campaign: a 7-step guide

Viktoriia Petrova, Famesters 8 Oct, 2024

Sugar, Spice and Everything Nice Image

Free Talk

Sugar, Spice and Everything Nice

Houssam El Boutary, Publicis 7 Oct, 2024

The ‘Beauty Creator Club’ launched by L’Oréal Luxe Middle East to empower regional talents Image

In Brief

The ‘Beauty Creator Club’ launched by L’Oréal Luxe Middle East to empower regional talents

ArabAd's staff 2 Sep, 2024

People want to follow people, not faceless brands Image

Tech/Digital/AI

People want to follow people, not faceless brands

Svenja Malzahn, Sumea Social 16 Jul, 2024

Short-form video helps supercharge the media mix and drive full funnel impact Image

Tech/Digital/AI

Short-form video helps supercharge the media mix and drive full funnel impact

Social Media advertising spending to grow by 6% in 2024 Image

Tech/Digital/AI

Social Media advertising spending to grow by 6% in 2024

UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign Image

Advertising

UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign

ArabAd's staff 3 Apr, 2024

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study Image

Tech/Digital/AI

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study