Cause Marketing

Ads of the Week

'InkVisible': UN Women and IMPACT BBDO join forces to make a powerful mark against domestic violence

ArabAd's staff 18 Mar, 2025

Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Nadim Khoury, Media City Qatar 14 Mar, 2025

Media

An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy

Rebecca Isaac 7 Mar, 2025

Ads of the Week

The 'Unlicensed Protest': How Lebanon’s empty license plates sparked a reform movement

ArabAd's staff 7 Feb, 2025

Advertising

Cheil Dubai and M.A.L.I. roll out a creative-playful educational initiative for children

ArabAd's staff 6 Feb, 2025

Ads of the Week

Pampers Arabia takes a series of meaningful initiatives to support premature babies and their families in the UAE

ArabAd's staff 29 Nov, 2024

Events

Effie celebrates ten years of championing campaigns that make a difference

ArabAd's staff 21 Nov, 2024

Events

Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications

ArabAd's staff 13 Nov, 2024

Industry Talk

A sense of purpose

Iain Akerman 3 Oct, 2024

In Brief

Ali Rez joined creative leaders in New York for EPIC's climate change briefing at UN

23 Sep, 2024

Features

Gaza War: why has the ad industry suddenly lost its voice

Iain Akerman 27 Aug, 2024

In Brief

Luum Awards presents a special edition that aligns with the festival’s DNA: a Summit in Peru’s Sacred Valley

25 Jul, 2024

In Brief

Luum Awards, the new global benchmark for purpose-driven advertising is open for entries

ArabAd's staff 27 Jun, 2024

In Brief

ACT Good Report 2024 celebrates best advertising campaigns for good

13 Apr, 2024

In Brief

The Bold Group backs Alwaleed Philanthropies in the making of AI-powered Altai to stop deforestation

4 Mar, 2024