Influencer Marketing

Tech/Digital/AI

Shams and OMNES Media unveil an Influencers Platform with huge opportunities

5 Jan, 2021

In Brief

TikTok invites its community to celebrate the end of the year on its platform 

27 Dec, 2020

In Brief

DDB Dubai Launches All The Colors of White for Centrepoint

1 Dec, 2020

In Brief

Reebok MENA Teams Up With UAE-Based Influencers to Celebrate UAE National Day

30 Nov, 2020

Ads of the Week

OPPO Rolls Out New Campaign by Electriclimefilms and M&C Saatchi

2 Oct, 2020

In Brief

Vatika focuses on making quarantine a quality time with new viral campaign

18 May, 2020

Tech/Digital/AI

Najib Sabbagh shines a Mirrorr on the social media market

Iain Akerman 8 Jan, 2020

Ads of the Week

A call for unity and collaboration…In defense of Lebanon

21 Nov, 2019

Industry Talk

Alex Maalouf on Taking influence too far?

5 Jul, 2019

Advertising

Common Ground partners with Google to launch ‘Little by Little’, a global campaign in support of the Sustainable Development Goals

15 Mar, 2018

Tech/Digital/AI

The Rise of Micro-Influencers: Is Small the New Big?

Christina Fakhry 27 Oct, 2017

Ads of the Week

Cadillac’s ‘Arabs of New York’ campaign celebrates what it means to ‘Dare Greatly’

ArabAd taff 18 Sep, 2017

Tech/Digital/AI

Tony Abou Ghazaly on PR in the Age of Social Media

Christina Fakhry 15 Sep, 2017

Tech/Digital/AI

The Rising Tide of Influence

Iain Akerman 28 Jun, 2017

Tech/Digital/AI

Instagram, likes and glamour

Iain Akerman 27 Jun, 2017