Influencer Marketing

Tech/Digital/AI

Famesters reveals groundbreaking AI in influencer marketing report

ArabAd's staff 21 Oct, 2024

Tech/Digital/AI

How to launch your first influencer marketing campaign: a 7-step guide

Viktoriia Petrova, Famesters 8 Oct, 2024

In Brief

Ogilvy PR sets up Influence Shield, a new global offer for managing influence risk

ArabAd's staff 17 Sep, 2024

In Brief

Global spending on influencer ads expected to double by 2028

12 Sep, 2024

Tech/Digital/AI

People want to follow people, not faceless brands

Svenja Malzahn, Sumea Social 16 Jul, 2024

In Brief

MCN launches McCann Content Studios in the Middle East

ArabAd's staff 2 Jul, 2024

In Brief

New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement

7 May, 2024

In Brief

Ogilvy introduces global Health Influence offering

30 Apr, 2024

In Brief

MCN launches influencer marketing practice for MENAT clients

23 Apr, 2024

In Brief

L'Oréal Paris and VML ace it with the region's first-ever live shopping event on Amazon ME

16 Apr, 2024

Tech/Digital/AI

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

20 Feb, 2024

Tech/Digital/AI

Elevating digital sales with vital marketing functions in tech e-commerce

Hedaa Ashraf Abdulhamed, LA3EB 20 Feb, 2024

Social Media

Saudi mega influencers leveraging their content into successful collabs

Christina Fakhry 1 Feb, 2024

Ads of the Week

Jeep let its community take the wheel in latest campaign by Publicis Middle East

25 Jan, 2024

Tech/Digital/AI

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions

15 Jan, 2024