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In Brief

Art & Design

Storytelling

Sound Is Emotion: The Hidden Hero in Great Storytelling Image

POV

Sound Is Emotion: The Hidden Hero in Great Storytelling

Roudny Nahed, MusicGrid 19 Oct, 2025

Dodge & Publicis Middle East Put “Cool Dads” in the Driver’s Seat Image

Ads of the Week

Dodge & Publicis Middle East Put “Cool Dads” in the Driver’s Seat

Ghada Azzi 10 Sep, 2025

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative Image

POV

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative

Majdi Ghraizi, Bold Influence 1 May, 2025

Branding

Media Group IMI rolls out a refreshed brand identity marking a milestone journey

ArabAd's staff 13 Nov, 2024

The Power of Storytelling: Crafting Narratives that Resonate Image

Free Talk

The Power of Storytelling: Crafting Narratives that Resonate

Nadim Khoury 24 Jul, 2024

Public relations in the dock Image

Industry Talk

Public relations in the dock

Iain Akerman 26 Jun, 2024

$TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper Image$

In Brief

TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper

Canon and Dubai Business Women Council conclude 'Women Who Empower' initiative Image

In Brief

Canon and Dubai Business Women Council conclude 'Women Who Empower' initiative

Beko's new campaign transports viewers into a classic murder mystery plot-- a true delight to watch Image

Ads of the Week

Beko's new campaign transports viewers into a classic murder mystery plot-- a true delight to watch

ArabAd's staff 24 Apr, 2024

A new independent group of agencies is born with global footprint including Dubai and Riyadh Image

In Brief

A new independent group of agencies is born with global footprint including Dubai and Riyadh

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery' Image

Tech/Digital/AI

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'

blinx, a new digital media hub, officially launches in the Middle East Image

In Brief

blinx, a new digital media hub, officially launches in the Middle East

Snapchat and Disney in a groundbreaking collab that illustrates how AR can enhance storytelling Image

In Brief

Snapchat and Disney in a groundbreaking collab that illustrates how AR can enhance storytelling

Saudi Arabia’s cultural renaissance Image

Advertising

Saudi Arabia’s cultural renaissance

Iain Akerman 11 Jan, 2023

From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look Image

Advertising

From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look

Ghada Azzi 25 Oct, 2022