Trends

In Brief

Toluna and MatrixLab survey highlights Saudi consumer trends shaping Ramadan and Eid 2025

ArabAd's staff 18 Feb, 2025

Tech/Digital/AI

Social media trends for 2025 by Tito Ribeiro

Tiago Ribeiro 17 Jan, 2025

Tech/Digital/AI

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

Rajesh Verma, Epsilon Middle East 23 Dec, 2024

In Brief

Instagram's 'Trendships' celebrates social connections through DMs

ArabAd's staff 27 Nov, 2024

In Brief

Dubai Chambers hosts seminar to empower the private sector to enhance customer experience

ArabAd's staff 25 Nov, 2024

In Brief

Five key trends identified by WARC set to define the marketing landscape in 2025

18 Nov, 2024

Tech/Digital/AI

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

11 Oct, 2024

In Brief

Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey

ArabAd's staff 8 Oct, 2024

In Brief

TikTok’s latest shopping report highlights strategies to enhance business performance in Q4

1 Oct, 2024

In Brief

Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust

ArabAd's staff 1 Oct, 2024

In Brief

AI PCs are gaining massive popularity

28 Sep, 2024

Tech/Digital/AI

MENA mobile sales grew by 20% in the first half of 2024

25 Sep, 2024

In Brief

dentsu releases GCC edition of its landmark global study 'Consumer Vision 2035'

16 Sep, 2024