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In Brief

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Warc

WARC unveils its Media 100 Rankings featuring most awarded campaigns and companies Image

Media

WARC unveils its Media 100 Rankings featuring most awarded campaigns and companies

Global advertising spend to surpass $1trillion for the first time Image

Advertising

Global advertising spend to surpass $1trillion for the first time

Five key trends identified by WARC set to define the marketing landscape in 2025 Image

In Brief

Five key trends identified by WARC set to define the marketing landscape in 2025

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns Image

In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

Top industry experts from across the region to judge WARC MEA Awards Image

In Brief

Top industry experts from across the region to judge WARC MEA Awards

ArabAd's staff 18 Oct, 2024

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report Image

Tech/Digital/AI

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report Image

In Brief

Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report

ArabAd's staff 4 Oct, 2024

Five senior marketers to chair the WARC Awards 2025 Jury Image

In Brief

Five senior marketers to chair the WARC Awards 2025 Jury

ArabAd's staff 2 Oct, 2024

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock Image

In Brief

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock

WARC projects a 10.5% rise in global spend this year topping $1trn for first time Image

Advertising

WARC projects a 10.5% rise in global spend this year topping $1trn for first time

Customer Promises deliver significant advantages for B2B brands finds WARC report Image

In Brief

Customer Promises deliver significant advantages for B2B brands finds WARC report

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months Image

Tech/Digital/AI

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

Gaming worth $184bn globally yet in-game advertising spend remains low Image

In Brief

Gaming worth $184bn globally yet in-game advertising spend remains low

WARC Consumer Trends report 2024: Five trends to watch Image

In Brief

WARC Consumer Trends report 2024: Five trends to watch

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report Image

Tech/Digital/AI

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report