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In Brief

Art & Design

Digital

Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds Image

In Brief

Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds

Global ad fraud Rate on the rise Image

In Brief

Global ad fraud Rate on the rise

Shahid launches 21 subscription-free digital channels Image

In Brief

Shahid launches 21 subscription-free digital channels

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index Image

Tech/Digital/AI

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

BPG launches its virtual headquarters, the BPGverse Image

In Brief

BPG launches its virtual headquarters, the BPGverse

ArabAd's staff 12 Oct, 2022

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement Image

Tech/Digital/AI

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10 Oct, 2022

MEmob+ partners with GeoDB to launch a decentralized digital wallet & blockchain protocol ODIN Image

In Brief

MEmob+ partners with GeoDB to launch a decentralized digital wallet & blockchain protocol ODIN

Augmented and virtual reality expected to hit $27bn in 2023 Image

In Brief

Augmented and virtual reality expected to hit $27bn in 2023

E-commerce enters high-growth stage in MENA, new report shows Image

In Brief

E-commerce enters high-growth stage in MENA, new report shows

Building a sustainable and impactful addressable advertising strategy through inventory curation Image

Tech/Digital/AI

Building a sustainable and impactful addressable advertising strategy through inventory curation

Amelie Grenier-Bolay 30 Sep, 2022

Like Digital & Partners joins commercetools to push boundaries of digital retail Image

In Brief

Like Digital & Partners joins commercetools to push boundaries of digital retail

In Brief

MEmob+ ranks second on the MMA SMARTIES Business Impact Index

NEOM Tech & Digital Company rebrands as 'Tonomus' Image

In Brief

NEOM Tech & Digital Company rebrands as 'Tonomus'

In Brief

Snapchat continues impressive growth

The Bold Group celebrates Saudi National Day within the metaverse Image

In Brief

The Bold Group celebrates Saudi National Day within the metaverse

ArabAd’s staff 19 Sep, 2022