Digital

In Brief

Middle East fintech market experiencing rapid growth, finds new research

7 Aug, 2023

In Brief

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

6 Aug, 2023

In Brief

WPP and Spotify enter first-of-its-kind global partnership

6 Aug, 2023

Tech/Digital/AI

Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators

2 Aug, 2023

In Brief

TikTok redefines the entertainment landscape through gaming

1 Aug, 2023

Tech/Digital/AI

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27 Jul, 2023

In Brief

Publicis Groupe Middle East becomes the region’s first gold tier partner of Optimizely

27 Jul, 2023

In Brief

Ford enters TiKTok territory driving success with new campaign

25 Jul, 2023

Tech/Digital/AI

How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)

Pavel Beinia 25 Jul, 2023

Free Talk

Understanding Gen Alpha – Who are they and why do they matter?

Aubrey Morota-Guiruela 24 Jul, 2023

In Brief

TikTok unveils its Gaming Trend Report 2023 for METAP

18 Jul, 2023

In Brief

Lexus’ Saudi space expedition online coverage gains impressive views

14 Jul, 2023

In Brief

OMG's TRKKN MENA becomes a Google Sales Partner within five months of local launch

13 Jul, 2023

Branding

Emirates NBD unveils new brand identity for its digital bank Liv

13 Jul, 2023

Tech/Digital/AI

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Sue Azari 10 Jul, 2023