UM MENA

In Brief

UM MENAT appoints Jad Daou to spearhead its new High-Growth Unit in the UAE

ArabAd's staff 5 Nov, 2024

In Brief

Susana Tsui Fitzpatrick appointed CEO of UM UAE

3 Jul, 2024

In Brief

MCN’s media agencies rank top of RECMA’s Middle East 2024 report

29 Apr, 2024

Advertising

UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign

ArabAd's staff 3 Apr, 2024

Advertising

Assaad Kassis on rebuilding a thriving advertising industry in Lebanon

12 Mar, 2024

In Brief

New senior hire to lead and scale UM’s strategy practice across the MENAT region

3 Jan, 2024

In Brief

UM Turkey creates groundbreaking global-first AI app for MediaMarkt

13 Sep, 2023

In Brief

L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign

28 Aug, 2023

In Brief

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

6 Aug, 2023

In Brief

UM MENAT extends marketing support to female entrepreneurs on global Impact Day

24 Jul, 2023

In Brief

UM MENAT wins big at MMA Smarties MENA Awards

21 May, 2023

In Brief

UM presented a global-first Brand Lift study with TikTok at an exclusive event

15 May, 2023

Advertising

Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’

27 Feb, 2023

In Brief

New study by Mediabrands, UM & Snap reveals AR best practices to optimize purchase journey

27 Jun, 2022

Advertising

Is a new day dawning for Egypt’s adland?

Iain Akerman 27 Dec, 2018