AI

In Brief

GroupM MENA initiated a brand test campaign, boosted attention scores in collaboration with DV

ArabAd's staff 3 Feb, 2025

Advertising

Faden Media on the forefront of revolutionizing Digital OOH in Saudi Arabia

Ghada Azzi 30 Jan, 2025

Ads of the Week

HungerStation & VML MENA turn social media into the world’s largest menu

ArabAd's staff 27 Jan, 2025

Tech/Digital/AI

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Toluna MEAT 17 Jan, 2025

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

In Brief

JAC and Brodmann transforms car buying experience in Iraq

ArabAd's staff 13 Dec, 2024

In Brief

Digital Data Design Institute at Harvard to host AI conference in Dubai

ArabAd's staff 10 Dec, 2024

In Brief

Meta's ambitious AI strategy catches up to ChatGPT

29 Nov, 2024

In Brief

WebEngage partners with Sobha Realty to redefine customer engagement with AI

ArabAd's staff 12 Nov, 2024

In Brief

artificial intelligence could add 9.5% to global GDP by 2030

31 Oct, 2024

In Brief

Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform

ArabAd's staff 31 Oct, 2024

In Brief

Influencers' express enthusiasm for Adobe Firefly as game-changer in video creation with AI

26 Oct, 2024

In Brief

Panda, SCAI and Faden Media to build an AI-driven media network

ArabAd's staff 24 Oct, 2024

Tech/Digital/AI

Famesters reveals groundbreaking AI in influencer marketing report

ArabAd's staff 21 Oct, 2024

In Brief

Zoom unveils wide array of AI-powered new platform enhancements

ArabAd's staff 19 Oct, 2024