Celebrity Endorsement

Advertising

Rumour, Star Power, and a Bakala: Inside Holsten’s Georgina Campaign

Ghada Azzi 26 Jun, 2025

In Brief

Mattel releases a special-edition illustrated book celebrating Barbie's brand legacy

ArabAd's staff 8 Nov, 2024

In Brief

Elsa Pataky and Chris Hemsworth partner with Experience Abu Dhabi

ArabAd's staff 6 Nov, 2024

In Brief

Dyson’s new campaign presents 55 hours inside the mind of Stormzy, the brand’s new ambassador

ArabAd's staff 31 Oct, 2024

In Brief

License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand's future

26 Oct, 2024

Ads of the Week

Launched by NBA legend Shaq, Abu Dhabi Calendar campaign films feature Steve Harvey and Ahmed Al Jasmi

ArabAd's staff 24 Oct, 2024

Ads of the Week

E-Class technologies showcased in an emotional way in new Mercedes film starring Antonio Banderas with daughter Stella

ArabAd's staff 18 Sep, 2024

In Brief

Bradley Cooper beyond the beaten path in Mercedes electric G-Class global campaign

ArabAd's staff 16 Sep, 2024

Ads of the Week

Shaquille O’Neal explores Abu Dhabi's street food scene via a series of film

ArabAd's staff 29 Aug, 2024

Branding

Football legend Mohamed Salah becomes brand ambassador of Visa

6 Mar, 2024

In Brief

OSN+ ‘No More FOMO’ campaign rolls out with Aseel Omran

22 Feb, 2023

Ads of the Week

An exquisite new campaign from Publicis Luxe for Cartier with Rami Malek, Catherine Deneuve and Guy Ritchie

ArabAd's staff 26 Jan, 2023

Advertising

Shaqille O’Neal highlights the appeal of Abu Dhabi in 'Big News with Shaq' campaign by Serviceplan ME and Dejavu

19 Dec, 2022

In Brief

Oakley partners with football star Kylian Mbappé in new ‘Be Who You Are’ campaign chapter

16 Jan, 2022

In Brief

Kia global ambassador Rafael Nadal expresses support for electrical vehicles

30 Oct, 2021