Fashion

Advertising

BYSELECT*: A New UAE-Born Consultancy

ArabAd's staff 5 Dec, 2025

Creativity

Bigsea and Marushika Speak the Language of Patterns, Turning Fashion Into a State of Mind

ArabAd’s staff 3 Nov, 2025

Advertising

PUMA Brings Back Its Icons to the Middle East

Gaya Salam 30 Sep, 2025

In Brief

6thStreet sees high benefits from Gupshup’s strong conversational marketing approach

ArabAd's staff 28 Nov, 2024

Ads of the Week

'Ovation', a campaign by 777 agency that brilliantly captures the collaboration between Fiat and Giorgio Armani

ArabAd's staff 4 Nov, 2024

Advertising

Fashion against Fascism: a powerful initiative to help online fashion retailers keep Nazi codes out of fashion

9 Apr, 2024

In Brief

Abercrombie & Fitch surprises customers with its Middle East exclusive collection in Arabic

ArabAd's staff 3 Apr, 2024

In Brief

Snap’s AR Ramadan Mall returns for the third year

8 Mar, 2024

In Brief

CARMA acquires mmi Analytics

1 Feb, 2024

Tech/Digital/AI

How AR is opening up new perspectives in fashion and beyond

ArabAd's staff 20 Nov, 2023

In Brief

TASAWAR by Snap, the AR exhibition that is redefining Saudi fashion

23 Oct, 2023

In Brief

McDonald’s introduces streetwear collection in collaboration with British skate brand PALACE

ArabAd's staff 18 Aug, 2023

In Brief

What are the most popular brands on Instagram

25 Feb, 2023

In Brief

DDB Fresh becomes IMMINENT under the leadership of Darko Silajdžić

ArabAd's staff 11 Feb, 2023

In Brief

DDB Europe launches fashion innovation agency DDB FRESH

4 Oct, 2022