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In Brief

Art & Design

Sports Marketing

Sagesse Sports Club X The MediaVantage: groundbreaking sponsorship deal Image

In Brief

Sagesse Sports Club X The MediaVantage: groundbreaking sponsorship deal

ArabAd's staff 7 Oct, 2024

Bitget enters a multi-million dollar deal with La Liga hoping to accelerate growth of crypto in sports Image

In Brief

Bitget enters a multi-million dollar deal with La Liga hoping to accelerate growth of crypto in sports

ArabAd's staff 24 Sep, 2024

MG Motor named 'Official Automotive Partner' for Arsenal Image

In Brief

MG Motor named 'Official Automotive Partner' for Arsenal

ArabAd's staff 23 Jul, 2024

NEOM and AFC extend global multi-year partnership Image

In Brief

NEOM and AFC extend global multi-year partnership

Leveraging audience segmentation in CTV sports advertising Image

Tech/Digital/AI

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

MBC Media Solutions introduces new offering, MMS Sports Image

In Brief

MBC Media Solutions introduces new offering, MMS Sports

dentsu Sports International (DSI) launched in MENA, with HQ in Riyadh Image

In Brief

dentsu Sports International (DSI) launched in MENA, with HQ in Riyadh

adidas creates the world’s first football pitch to have a gender Image

Ads of the Week

adidas creates the world’s first football pitch to have a gender

Branding

Wolff Olins’ reintroduces the Decathlon brand; AMV BBDO launches campaign centred around the concept of play

Branding

Football legend Mohamed Salah becomes brand ambassador of Visa

NEOM becomes principal partner of Rajasthan Royals, India's premier T20 cricket giants Image

In Brief

NEOM becomes principal partner of Rajasthan Royals, India's premier T20 cricket giants

In Brief

AliExpress selects football stars as brand ambassadors ahead of Ramadan

Data transparency reignites Gen Z advertisers Image

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

Visa and Red Bull F1 Teams enter global partnership Image

In Brief

Visa and Red Bull F1 Teams enter global partnership

Perfetti Van Melle’s Mentos Gum to sponsor Al-Awwal Park Stadium in Riyadh Image

In Brief

Perfetti Van Melle’s Mentos Gum to sponsor Al-Awwal Park Stadium in Riyadh