DOOH

In Brief

WOO president Tom Goddard paints a bright picture for OOH in booming MENA region

19 Feb, 2023

In Brief

Pikasso Italia launches its "Milano Collection" via Elisabetta Benassi's artwork

19 Jan, 2023

Industry Talk

Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry

Ghada Azzi 20 Dec, 2022

In Brief

Pikasso Group launches in the Italian market as Pikasso Italia

14 Dec, 2022

In Brief

The Media Connector launches DOOH operations in the UAE

6 Dec, 2022

In Brief

Hypermedia launches Z Gallery, a premium OOH art experience

11 Sep, 2022

In Brief

A captivating DOOH innovation brought by du and Havas ME

ArabAd's staff 5 Sep, 2022

In Brief

Entertainment and Media will be the leading sector for DOOH advertising over the next 12 months, study shows

27 Jun, 2022

In Brief

WOO launches global guidelines for OOH Audience Measurement

ArabAd's staff 14 Jun, 2022

In Brief

Strong growth of QR codes in DOOH advertising expected, study shows

31 May, 2022

In Brief

WOO President Goddard asks industry players to ‘show some love’ to Classic OOH, as medium eyes 'another Golden Age’

ArabAd's staff 30 May, 2022

In Brief

Pikasso goes into global partnership with Hivestack

25 Jan, 2022

In Brief

Pikasso and Broadsign activate the first Programmatic DOOH campaign in West & North Africa

17 Oct, 2021

In Brief

Advertising executives plan to dramatically increase Digital Out of Home adspend, Alfi Study Reveals

5 Oct, 2021

In Brief

Pikasso and Pladway: DOOH Programmatic collaboration kicks off in the Middle East region

4 May, 2021