DOOH

Studies/Reports

The Billboards Are Still Paying Off: Global OOH Posts Another Strong Year

Ghada Azzi 7 Jul, 2026

Interviews

Pikasso's Antonio Vincenti on How Lebanon’s OOH Industry Can Regain Its Marketing Momentum

Ghada Azzi 23 Jun, 2025

In Brief

Pikasso Italia introduces the third installment of its Milano digital display collection

ArabAd's staff 18 Mar, 2025

In Brief

JGroup renews its commitment to staying ahead of industry trends and influencing the media landscape

ArabAd's staff 26 Feb, 2025

Advertising

Faden Media on the forefront of revolutionizing Digital OOH in Saudi Arabia

Ghada Azzi 30 Jan, 2025

In Brief

Displayce hires Melissa Desfontaines to drive the growth of programmatic DOOH in high-potential markets

ArabAd's staff 30 Jan, 2025

Advertising

Al Arabia set for its Dubai chapter

Ghada Azzi 20 Jan, 2025

In Brief

Dino Burbidge named new president of the Pikasso d'Or jury

ArabAd's staff 2 Dec, 2024

In Brief

GymNation and The Media Connector launch GymNation Media Network

ArabAd's staff 26 Nov, 2024

In Brief

Ströer's Christian Schmalzl warns against neglecting the potential of Classic OOH advertising

ArabAd's staff 13 Nov, 2024

In Brief

Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform

ArabAd's staff 31 Oct, 2024

In Brief

New Balance makes a bold visual statement by taking over 82 digital screens across Riyadh Boulevard

ArabAd's staff 29 Oct, 2024

In Brief

Yazle teams up with Oasis Mall in Dubai to provide integrated and impactful mall advertising solutions

ArabAd's staff 24 Oct, 2024

In Brief

Moleskine's Anna Meneguzzo set to speak at WOO Europe Forum

ArabAd's staff 16 Oct, 2024

In Brief

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey

24 Jul, 2024