OOH

Advertising

‘Light The Night’, a city-wide billboard takeover by InDrive and Havas ME to make the streets of Cairo more reassuring

ArabAd's staff 24 Apr, 2023

In Brief

WOO selects members of its new Sustainability Task Force

30 Mar, 2023

In Brief

Dentsu and Out of Home Capital enter long-term global strategic partnership

29 Mar, 2023

In Brief

Pikasso's partnership with Hic Mobile to help amplify OOH/DOOH campaign's reach and performance via mobile advertising

20 Mar, 2023

Events

Pikasso d’Or awards Algeria’s best OOH advertising campaigns

ArabAd's staff 26 Feb, 2023

Events

Pikasso celebrates Jordan’s best Out-of-Home campaigns

ArabAd's staff 24 Feb, 2023

In Brief

WOO president Tom Goddard paints a bright picture for OOH in booming MENA region

19 Feb, 2023

Ads of the Week

Wonderful campaign by Impact BBDO designed to bring a new light of hope for Arabian Leopards

16 Feb, 2023

Events

The big comeback of the Pikasso d’Or Awards celebrating best OOH campaigns

ArabAd's staff 8 Feb, 2023

In Brief

World Out of Home Organization schedules ‘Sustainability in OOH’ top panel for MENA regional Forum

2 Feb, 2023

In Brief

Broadsign retains Out of Home Capital as a Global Strategic Advisor

23 Jan, 2023

Industry Talk

Al Arabia prevails in reviving the outdoor advertising sector in Saudi Arabia

Ghada Azzi 23 Dec, 2022

Industry Talk

Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry

Ghada Azzi 20 Dec, 2022

Advertising

Pimo reinvents the OOH media space with Milton Tablets’ campaign

ArabAd's staff 18 Dec, 2022

In Brief

Pikasso Group launches in the Italian market as Pikasso Italia

14 Dec, 2022