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In Brief

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Advertising

How global brands are engaging with audiences in the Middle East Image

Industry Talk

How global brands are engaging with audiences in the Middle East

Nadim Khammar 22 Aug, 2022

Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report Image

In Brief

Media inflation driving up the cost of advertising across channels, with TV most affected, finds WARC report

Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England Image

Advertising

Heinz celebrates the ‘Ridiculously Late, Ridiculously Good’ win for England

ArabAd's staff 2 Aug, 2022

47 seconds, a film calling for a global support to Lebanon to get back its right to power Image

Advertising

47 seconds, a film calling for a global support to Lebanon to get back its right to power

ArabAd's staff 26 Jul, 2022

Homes r Us targets newly-wed couples in campaign introducing ‘Affordably Good’ new collection Image

Ads of the Week

Homes r Us targets newly-wed couples in campaign introducing ‘Affordably Good’ new collection

ArabAd's staff 18 Jul, 2022

Yas Island brings nostalgia back with catchy new 90’s inspired summer hit “Yas Yas Baby” Image

Ads of the Week

Yas Island brings nostalgia back with catchy new 90’s inspired summer hit “Yas Yas Baby”

ArabAd's staff 18 Jul, 2022

OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign about player-fan relationship Image

Advertising

OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign about player-fan relationship

BEEAH launched ‘Race for Life’ campaign to raise awareness on the impact of plastic pollution on camels Image

Advertising

BEEAH launched ‘Race for Life’ campaign to raise awareness on the impact of plastic pollution on camels

ArabAd's staff 6 Jul, 2022

Irish company launches Marsha, a free tool to get people to take action and protect LGBTQ+ rights all year around Image

Tech/Digital/AI

Irish company launches Marsha, a free tool to get people to take action and protect LGBTQ+ rights all year around

ArabAd's staff 30 Jun, 2022

$Dividing slogans at the heart of new campaign by TBWA\RAAD for the Lebanese Army designed to unify the nation Image$

Advertising

Dividing slogans at the heart of new campaign by TBWA\RAAD for the Lebanese Army designed to unify the nation

ArabAd's staff 22 Jun, 2022

During the baccalaureate exam, DDB Romania and VIF Network launch #UnExaminable, an emotional campaign against virginity tests Image

Ads of the Week

During the baccalaureate exam, DDB Romania and VIF Network launch #UnExaminable, an emotional campaign against virginity tests

WARC’s ‘Anatomy of Effectiveness 2022’ report presents five key priorities for delivering effective advertising Image

In Brief

WARC’s ‘Anatomy of Effectiveness 2022’ report presents five key priorities for delivering effective advertising

High fashion meets automotive in alluring Honda launch commercial backed by a.k.a. Media Image

Advertising

High fashion meets automotive in alluring Honda launch commercial backed by a.k.a. Media

ArabAd's staff 16 Jun, 2022

The essence of discovery at the heart of Jeep’s ‘Nature Is in Our Nature’ new campaign by Publicis Groupe Middle East Image

Advertising

The essence of discovery at the heart of Jeep’s ‘Nature Is in Our Nature’ new campaign by Publicis Groupe Middle East

ArabAd's staff 13 Jun, 2022

India Gate launches new television campaign for the GCC Image

Advertising

India Gate launches new television campaign for the GCC

ArabAd's staff 5 Jun, 2022