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In Brief

Art & Design

Advertising

Playful new campaign for BA by Uncommon highlights different reasons why people choose to fly Image

Ads of the Week

Playful new campaign for BA by Uncommon highlights different reasons why people choose to fly

ArabAd's staff 27 Oct, 2022

Ads of the Week

Kia kicks off global brand campaign for FIFA World Cup 2022

ArabAd's staff 26 Oct, 2022

From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look Image

Advertising

From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look

Ghada Azzi 25 Oct, 2022

Global ad fraud Rate on the rise Image

In Brief

Global ad fraud Rate on the rise

adidas Paris pays tribute to Real Madrid and the Grandeza spirit that unites their fans in manga-inspired film by MNSTR Image

Ads of the Week

adidas Paris pays tribute to Real Madrid and the Grandeza spirit that unites their fans in manga-inspired film by MNSTR

ArabAd's staff 19 Oct, 2022

How brands can help save lives Image

Industry Talk

How brands can help save lives

Abdalla Yousef 18 Oct, 2022

Kids in the Middle East challenge parental misconceptions around sports in new Nike film by W+K Amsterdam Image

Advertising

Kids in the Middle East challenge parental misconceptions around sports in new Nike film by W+K Amsterdam

ArabAd's staff 17 Oct, 2022

The 'FEARLESS' spirit echoes in new PUMA global campaign by Paris-based LAFOURMI Image

Ads of the Week

The 'FEARLESS' spirit echoes in new PUMA global campaign by Paris-based LAFOURMI

Heinz and Wunderman Thompson Dubai introduce the ‘Unstainable Thobe’ for men in the Gulf to eat fearlessly Image

Ads of the Week

Heinz and Wunderman Thompson Dubai introduce the ‘Unstainable Thobe’ for men in the Gulf to eat fearlessly

ArabAd's staff 5 Oct, 2022

French agency Artefact 3000 refreshes our memories with a comeback campaign for eBay Image

Ads of the Week

French agency Artefact 3000 refreshes our memories with a comeback campaign for eBay

Building a sustainable and impactful addressable advertising strategy through inventory curation Image

Tech/Digital/AI

Building a sustainable and impactful addressable advertising strategy through inventory curation

Amelie Grenier-Bolay 30 Sep, 2022

The One Show celebrates 50 Years with an engaging call for entries campaign by Design Army Image

Events

The One Show celebrates 50 Years with an engaging call for entries campaign by Design Army

ArabAd's staff 28 Sep, 2022

The ‘Oreo & Friends’ campaign by Saatchi & Saatchi UAE rolls out to drive pet adoption Image

Ads of the Week

The ‘Oreo & Friends’ campaign by Saatchi & Saatchi UAE rolls out to drive pet adoption

ArabAd's staff 27 Sep, 2022

Volkswagen Middle East rolls out TikTok campaign to promote Aftersales services Image

In Brief

Volkswagen Middle East rolls out TikTok campaign to promote Aftersales services

ArabAd's staff 26 Sep, 2022

Marcel highlights the connecting power of music in new Spotify film Image

Ads of the Week

Marcel highlights the connecting power of music in new Spotify film