Advertising

Advertising

Tahaab Rais: ‘The ideal agency has strategy at its core’

Iain Akerman 6 Sep, 2023

Events

Epica campaign from NEW! Creative Agency in Lithuania challenges agencies to get judged outside their bubble

5 Sep, 2023

Ads of the Week

Puma, ‿ and us and BlackBox set new benchmark in the world of sport with new Al Hilal campaign

ArabAd's staff 5 Sep, 2023

In Brief

IAA Lebanon chapter launches IAA Lebanon Hall of Fame

ArabAd's staff 4 Sep, 2023

Branding

LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins

28 Aug, 2023

In Brief

Inaugural Athar Festival set to ignite Saudi creativity

25 Aug, 2023

Advertising

Global ad spend to top $1trn for first time next year, as per WARC forecast

24 Aug, 2023

Tech/Digital/AI

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

22 Aug, 2023

Ads of the Week

Oscar winning director, Tom Hooper and Folk Wunderman Thompson capture the spirit of Irish rugby squad in new Vodafone campaign

22 Aug, 2023

In Brief

McDonald’s introduces streetwear collection in collaboration with British skate brand PALACE

ArabAd's staff 18 Aug, 2023

In Brief

How Etihad Airways completed its mission of the skydiving orchestra stunt

17 Aug, 2023

In Brief

Jury of leading marketers to select 2023 One Show CMO Pencil winner

17 Aug, 2023

Ads of the Week

LUX takes a stand against sexism through an inspiring campaign by PIMO

ArabAd's staff 8 Aug, 2023

Advertising

Pizza Hut's 'My Box' campaign by Publicis ME invites customers to set their own terms & conditions

3 Aug, 2023

In Brief

Expo City Dubai shares its bold vision of a sustainable future in a film by Saatchi & Saatchi MEA

2 Aug, 2023