Branding

Advertising

TBWA\RAAD Makes Fast Company Middle East’s Most Innovative Companies List

ArabAd's staff 1 Dec, 2025

Ads of the Week

Heinz Finds Its Logo Hiding in Every Fry Box

Ghada Azzi 17 Sep, 2025

POV

Un-Branding Lebanon

Ibrahim Lahoud, Brand Lounge 14 Jul, 2025

Free Talk

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing

Roudny Nahed, MusicGrid 9 Jul, 2025

Branding

Gandour Refreshes Iconic Arabic Wordmark with Atrissi Design Studio

Ghada Azzi 12 Jun, 2025

Branding

Gandour’s Brand Evolution Hits All the Right Notes with New Sonic Identity by MusicGrid

Ghada Azzi 11 Jun, 2025

Branding

M+C Saatchi Group unveils AI-powered 'Cultural Power' Index and new brand identity

Ghada Azzi 18 Mar, 2025

Branding

adidas reinvents its brand message with ‘You Got This’

Rebecca Isaac 1 Mar, 2025

Branding

BBDO embraces bold and ambitious new philosophy: #DoBigThings

Gaya Salam 25 Feb, 2025

Branding

Saudi Arabia‘s State of Branding

Ibrahim Lahoud, Brand Lounge 19 Feb, 2025

In Brief

OMD unveils updated branding and strategic positioning

ArabAd's staff 11 Feb, 2025

Branding

MusicGrid's sonic journey

Iain Akerman 7 Feb, 2025

Branding

The Sound of the Kingdom: Saudi Waves & the Role of Music in Saudi Culture

Moey Shawash 7 Feb, 2025

In Brief

Mattel releases a special-edition illustrated book celebrating Barbie's brand legacy

ArabAd's staff 8 Nov, 2024

In Brief

What it means for brands to act morally, as acting ethically is no longer enough

ArabAd's staff 15 Oct, 2024