BETC

Advertising

Macron addresses Cannes Lions as France receives 2026 Creative Country honour

Ghada Azzi 29 Jun, 2026

Events

Epica has just opened for 2024 entries with a bold new campaign from BETC

2 Jul, 2024

Events

The Immortal Awards unveils its 2023 winners

17 Jan, 2024

Advertising

BETC transforms its CSR report into a hotel for bees

13 Nov, 2021

In Brief

BETC Paris expands its management

17 Sep, 2021

Advertising

Intima joins the fight against endometriosis with new campaign by BETC

ArabAd's staff 1 Sep, 2021

Ads of the Week

Yves Saint Laurent Beauty Engages in a Fight Against Intimate Partner Violence with “Abuse Is Not Love” Campaign

30 Nov, 2020

Ads of the Week

Yves Saint Laurent beauty and BETC Etoile Rouge declare their love for Paris in new campaign

20 Feb, 2020

Ads of the Week

French retailer Sephora celebrates beauty with latest campaign and new brand positioning

ArabAd staff 18 Feb, 2020

Ads of the Week

Heist in the Tropics, the new film by Schweppes and BETC

17 May, 2019

Ads of the Week

Lacoste Drops its Iconic Alligator Logo

1 Mar, 2018

Ads of the Week

BETC and Addict Aide invite you to enter Laurence’s world and guess her secret

12 Feb, 2018

Ads of the Week

Yves Saint Laurent releases the anthem of the Generation Y

29 Aug, 2017

Ads of the Week

Leroy Merlin Presents the Story of a Life’s Adventure

ArabAd staff 21 Mar, 2017

Advertising

Stephane Xiberras of BETC: Unmasking the Creativity

Tarek Chemaly 20 Nov, 2016