Study
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In Brief
New Snapchat report reveals Middle East users’ USD425 billion spending power
15 Mar, 2021
Tech/Digital/AI
Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands
3 Mar, 2021
Tech/Digital/AI
Emerging Trends Shaping the Future of Brands in Saudi Arabia
21 Feb, 2021
Advertising
Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms
18 Feb, 2021
In Brief
Most Sought-After Required Skills and Jobs by MENA Employers for 2021
15 Feb, 2021
In Brief
Intelligent connected machines to be a major part of life by 2030, consumers predict
28 Dec, 2020
In Brief
Pandemic prompts career transitions in the Gulf
8 Dec, 2020
In Brief
More than 1 billion people will have access to 5G coverage by the end of 2020
4 Dec, 2020
Advertising
$63bn removed from the global advertising market in 2020 due to the impact of COVID-19
30 Nov, 2020
In Brief
BCG’s top 100 global tech challengers list illustrates the Middle East’s tech innovation landscape momentum
22 Nov, 2020
Tech/Digital/AI
Think Forward 2021 report reveals the six trends that will shape social media next year
5 Nov, 2020
In Brief
New study from TikTok For Business shows behavioral shifts towards online shopping across its Middle East audience
4 Nov, 2020
In Brief
New Snap report shows how COVID-19 has changed our relationships with our friends
2 Nov, 2020
In Brief
Leveraging AI Capabilities Can Save GCC Governments Up to USD 7 Billion Annually
21 Oct, 2020
In Brief
New study unveils both pretty and ugly faces win at social selling
23 Sep, 2020
