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In Brief

Art & Design

Adspend

The Billboards Are Still Paying Off: Global OOH Posts Another Strong Year Image

Studies/Reports

The Billboards Are Still Paying Off: Global OOH Posts Another Strong Year

Ghada Azzi 7 Jul, 2026

UAE's cinema sector generates USD 217+ million in 2024 Image

Studies/Reports

UAE's cinema sector generates USD 217+ million in 2024

How Connected TV is Transforming Consumer Engagement! Image

Tech/Digital/AI

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media 13 Jan, 2025

10 Predictions for the MENA Media Industry in 2025 Image

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

Global advertising spend to surpass $1trillion for the first time Image

Advertising

Global advertising spend to surpass $1trillion for the first time

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns Image

In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

Podcasts, a format that earned its deserved spot among other established media Image

In Brief

Podcasts, a format that earned its deserved spot among other established media

Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index Image

In Brief

Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index

Global spending on influencer ads expected to double by 2028 Image

In Brief

Global spending on influencer ads expected to double by 2028

WARC projects a 10.5% rise in global spend this year topping $1trn for first time Image

Advertising

WARC projects a 10.5% rise in global spend this year topping $1trn for first time

AppsFlyer investigates shifts behind mobile gaming's modest growth Image

Tech/Digital/AI

AppsFlyer investigates shifts behind mobile gaming's modest growth

Gaming worth $184bn globally yet in-game advertising spend remains low Image

In Brief

Gaming worth $184bn globally yet in-game advertising spend remains low

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey Image

In Brief

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey

Total spending on podcast ads to hit over $5 billion by 2027 Image

In Brief

Total spending on podcast ads to hit over $5 billion by 2027

Metaverse advertising industry to hit a $7.5 billion value by 2030 Image

In Brief

Metaverse advertising industry to hit a $7.5 billion value by 2030