Technology

In Brief

New study maps MENA’s tech sector

20 Jun, 2023

In Brief

Snapchat and Disney in a groundbreaking collab that illustrates how AR can enhance storytelling

18 Jun, 2023

In Brief

WPP and the American Society of Clinical Oncology capture the sound of destroyed cancer cells to create ‘The Most Beautiful Sound’

8 Jun, 2023

In Brief

WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising

29 May, 2023

In Brief

Seedtag launches industry first generative AI capability for contextual dynamic creatives

16 May, 2023

In Brief

AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins

9 May, 2023

In Brief

Bayt.com adopts AI to enhance candidate evaluation process

5 May, 2023

In Brief

Deloitte reveals Technology FAST 50 rankings

29 Apr, 2023

In Brief

Snap launches ARES to bring the power of its augmented reality to businesses

27 Mar, 2023

In Brief

MBRSG launches major report on advancing AI impact on the digital economy in Dubai

21 Mar, 2023

In Brief

Communication experts share actionable insights into immersive marketing at MENA Effie TLP

16 Mar, 2023

Tech/Digital/AI

Marketing in an AI-driven world

Neel Pandya, Pixis 15 Mar, 2023

In Brief

Dentsu MENA ‘Now To Next’ Riyadh event designed to help brands navigate business transformation

9 Mar, 2023

In Brief

42 Abu Dhabi hosts AI workshop with over 1000 virtual attendees

7 Mar, 2023

Tech/Digital/AI

Five reasons why ChatGPT is not a silver bullet for marketing

Laura K. Inamedinova, LKI Consulting 6 Mar, 2023