Purpose

In Brief

ACT Good Report 2024 celebrates best advertising campaigns for good

13 Apr, 2024

In Brief

P&G and Children with Disability Association eager to spread smiles this festive season

9 Apr, 2024

Advertising

Are brands missing a climate leadership opportunity at Super Bowl?

Thomas Kolster 13 Feb, 2024

Ads of the Week

From the seas to the community, NBA makes an impact with ‘Nets for Change’

10 Feb, 2024

Advertising

Saudia launches ‘ProtecTasbih, the first innovative rosary to sterilize hands

9 Feb, 2024

Ads of the Week

A groundbreaking initiative by easypaisa and IMPACT BBDO helps Pakistani women grasp their marriage contract

8 Feb, 2024

Advertising

Al-Futtaim Lexus brings responsibility at the heart of its UAE National Day celebration

7 Dec, 2023

Advertising

Wunderman Thompson Morocco and Jood turn billboards into 'Life-Saving Outdoors' for earthquake victims 

4 Dec, 2023

Ads of the Week

Anghami & Leo Burnett ME create ‘The Protective Rhymes’, bold yet subtle playlist addressing the topic of child sexual abuse

20 Nov, 2023

Ads of the Week

Swedish energy company makes a shocking call for the climate in new campaign by Welcom

ArabAd's staff 24 Oct, 2023

In Brief

'Design with Purpose' is the chosen theme for Pentawards Festival 2023

26 Sep, 2023

In Brief

Gulf for Good introduces ‘Champions of Change’ on Sheikh Zayed Road

26 Sep, 2023

In Brief

Keel Comms, first PR agency from the Gulf to join United Nations Global Compact

12 Sep, 2023

Events

FP7McCann's 'Wall Street Balls' wins Genius 100 Idea of the Year at New York Festivals Genius 100 Awards

ArabAd's staff 10 Aug, 2023

In Brief

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

6 Aug, 2023