Activation

Creativity

IKEA Puts Phones (and Humans) to Bed in new campaign by Memac Ogilvy

Gaya Salam 21 Oct, 2025

Advertising

Rumour, Star Power, and a Bakala: Inside Holsten’s Georgina Campaign

Ghada Azzi 26 Jun, 2025

Media

UAE’s first drinkable billboard unveiled for Ramadan

Gaya Salam 10 Mar, 2025

In Brief

‘Social vs Real’ campaign by FP7McCann Riyadh for Budget Saudi Arabia taps into the power of genuine connections

ArabAd's staff 5 Feb, 2025

Art & Design

An exciting collaboration between adidas Arabia and earth artist David Popa

ArabAd's staff 26 Nov, 2024

In Brief

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

ArabAd's staff 20 Nov, 2024

In Brief

In collaboration with Them Again, adidas bring fitness to key communities across Dubai via its Dropset Gym truck

ArabAd's staff 7 Nov, 2024

In Brief

Wolves trail through Dubai Mall for the opening of SQUATWOLF's store

ArabAd's staff 30 Oct, 2024

In Brief

New Balance makes a bold visual statement by taking over 82 digital screens across Riyadh Boulevard

ArabAd's staff 29 Oct, 2024

Ads of the Week

Emirates NBD runs a scam on its own customers but for a good reason

ArabAd's staff 19 Oct, 2024

Advertising

Jeep invited people to embrace the 4x4 spirit with the Sandbox Challenge

ArabAd's staff 24 Sep, 2024

In Brief

Emirates NBD keen to educate people about real-time scams through ‘United Against Fraud’ campaign

ArabAd's staff 11 Sep, 2024

In Brief

The ‘Summer of Sunsilk’ powered by JoeFish to make girls ‘shine strong’

ArabAd's staff 1 Sep, 2024

Ads of the Week

Al-Futtaim Toyota pays tribute to Emirati Women by taking to the streets their stories

ArabAd's staff 28 Aug, 2024

Advertising

UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign

ArabAd's staff 3 Apr, 2024