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In Brief

Art & Design

CTV

How Connected TV is Transforming Consumer Engagement! Image

Tech/Digital/AI

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media 13 Jan, 2025

New Kantar study shows a significant trend towards YouTube consumption on Connected TV Image

Tech/Digital/AI

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

ArabAd's staff 14 Oct, 2024

MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE Image

In Brief

MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE

ArabAd's staff 21 Aug, 2024

Leveraging audience segmentation in CTV sports advertising Image

Tech/Digital/AI

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

New research highlights transparency and quality lessons for MENAT advertisers Image

In Brief

New research highlights transparency and quality lessons for MENAT advertisers

Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk Image

Industry Talk

Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk

Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds Image

In Brief

Businesses believe Connected TV Advertising will be bigger than Mobile Advertising, AppsFlyer survey finds