Influencers

Social Media

Saudi mega influencers leveraging their content into successful collabs

Christina Fakhry 1 Feb, 2024

Tech/Digital/AI

Five Key Influencer Marketing Trends for 2024, as per Experts' Predictions

15 Jan, 2024

Tech/Digital/AI

An unstoppable force: Why influencer marketing will dominate the future of MarCom

Marwa Kaabour 29 Aug, 2023

Tech/Digital/AI

How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)

Pavel Beinia 25 Jul, 2023

Tech/Digital/AI

Lebanese TikTok: Creative Chaos or Cacophonous Cringe?

Christina Fakhry 23 Mar, 2023

In Brief

What are the most popular brands on Instagram

25 Feb, 2023

In Brief

Jordanian YouTuber Ahmad Aburob crowned 'Middle Eastern Social Media Star’ at the 2022 People’s Choice Awards

23 Nov, 2022

Ads of the Week

In new campaign by Saatchi & Saatchi MEA, Visa hosts graduation ceremony like no other to deliver key message

ArabAd's staff 10 Nov, 2022

In Brief

The Middle Eastern social media star category is back as part of the People’s Choice Awards 2022

27 Oct, 2022

Tech/Digital/AI

Five major mistakes brands make when conducting an influencer marketing campaign

17 Oct, 2022

In Brief

Influencer Advertising is set to continue booming in 2023

7 Oct, 2022