Gen Z

In Brief

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

ArabAd's staff 20 Nov, 2024

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18 Nov, 2024

Tech/Digital/AI

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

11 Oct, 2024

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

John Viccars, tms 2 Oct, 2024

Ads of the Week

Jung von Matt brings Immanuel Kant back to life as a 23-year-old influencer

22 Apr, 2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

In Brief

New research reveals the challenges of parental control over online teen activities

6 Feb, 2024

In Brief

blinx, a new digital media hub, officially launches in the Middle East

18 Sep, 2023

Tech/Digital/AI

Will advertising’s glorification of AI ruin GenZ’s mental health?

17 Aug, 2023

Free Talk

Understanding Gen Alpha – Who are they and why do they matter?

Aubrey Morota-Guiruela 24 Jul, 2023

In Brief

Snap and Havas Media Network new social commerce playbook reveals how to create meaningful social experiences journey for young shoppers

19 Jul, 2023

Free Talk

What Gen Z want from brands? An actual Gen Z tells it all

11 Jul, 2023

In Brief

Samsung and FRAME tap local creators for Galaxy Z Flip4 accessories inspired by UAE culture

5 Jul, 2023

In Brief

Wunderman Thompson's latest research finds that consumers want brands to wow them

25 May, 2023

Branding

Mirinda’s new visual identity designed to attract Gen-Z

10 May, 2023