Data Analytics

In Brief

AppsFlyer Elevates Sarah Maina to Regional Manager

ArabAd staff 27 May, 2025

Tech/Digital/AI

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

Tech/Digital/AI

Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024

ArabAd's staff 26 Nov, 2024

In Brief

Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform

ArabAd's staff 31 Oct, 2024

In Brief

Performics ME earns Google Marketing Platform Partner & Reseller status in MENA

ArabAd's staff 29 Oct, 2024

In Brief

Panda, SCAI and Faden Media to build an AI-driven media network

ArabAd's staff 24 Oct, 2024

Tech/Digital/AI

74% of web users unaware of digital tracking

ArabAd's staff 22 Sep, 2024

In Brief

Havas acquires global digital data agency DPMG

10 Sep, 2024

In Brief

WiDS MENA conference delves into the critical role of data in addressing humanitarian challenges

21 Jun, 2024

In Brief

InsightLab ME, a new market research company launches in the region

29 May, 2024

Tech/Digital/AI

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Paul Wright, AppsFlyer 20 May, 2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

In Brief

MEmob+ and MullenLowe Blu Kuwait forge strategic partnership

20 Feb, 2024

In Brief

TRKKN MENA achieves Premier Partner status on Google Cloud Platform

16 Feb, 2024

In Brief

CARMA acquires mmi Analytics

1 Feb, 2024