Ad Tech

In Brief

Publicis Media ME to lead first rollout of Hypermedia's HMX pDOOH platform

ArabAd's staff 31 Oct, 2024

In Brief

Havas acquires global digital data agency DPMG

10 Sep, 2024

Tech/Digital/AI

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

In Brief

Hamza Sarawy appointed as Head of Communications Platformance MENA

30 Jun, 2024

In Brief

FEER McQUEEN partners with 2MRW creative consultancy

ArabAd's staff 10 Jun, 2024

In Brief

Ogilvy One takes a new distinct and strategic role

22 Mar, 2024

In Brief

Meta and Damac discuss AI trends in real estate

10 Mar, 2024

Tech/Digital/AI

Transforming retail: The power of AR in shaping personalised experiences

Gaynelle Brautigam, Tactical 14 Feb, 2024

In Brief

AppsFlyer introduces new AI solution to enhance creative process and campaigns’ marketing performance

10 Jan, 2024

Events

Web Summit 2023 and MENA's InnovateXperience

Rizk Haddad, Walee MENA 8 Jan, 2024

Industry Talk

Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk

26 Dec, 2023

Tech/Digital/AI

Online Marketing Trends 2024: Between Automation and Artificial Intelligence

17 Dec, 2023

Tech/Digital/AI

The Role of AI in Transforming Experiential Retail

Karl Escritt, Like Digital & Partners 14 Nov, 2023

Tech/Digital/AI

The Creative Renaissance: AI and Automation Redefining Artistry and Imagination

Ambreen Kazi, Socialeyez 7 Nov, 2023

In Brief

UM Turkey creates groundbreaking global-first AI app for MediaMarkt

13 Sep, 2023