The Trade Desk

In Brief

New research finds omnichannel advertising outperforms traditional multichannel

ArabAd's staff 6 Mar, 2025

Tech/Digital/AI

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

In Brief

Insights from the Dubai office of The Trade Desk

6 May, 2024

Industry Talk

Changing habits over Ramadan could require brands to rethink their advertising strategies

Terry Kane, The Trade Desk MEA 26 Feb, 2024

Industry Talk

Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk

26 Dec, 2023

Tech/Digital/AI

Top advertising and AdTech trends and developments in the UAE in 2024

6 Dec, 2023

Tech/Digital/AI

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27 Jul, 2023

In Brief

Streaming content, an untapped opportunity for marketers to reach UAE audience during Ramadan

8 Mar, 2023

In Brief

The Trade Desk and Choueiri Group partner to offer greater programmatic access in the Middle East

27 Sep, 2021